One million app downloads! That’s where the party begins for app developers. But the task in question isn’t easy to achieve. I’ve seen a lot of ap...
During the festive season many E-commerce companies, agencies, and retailers use a variety of marketing secrets to attract more and more customers and increase thei...
Every word that we use in our life has a story behind its origination. While most words are taken from other languages and translated in a better way, there are wor...
The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so...
Indian snack market is growing at a good rate and it is expected to reach Rs 35,000 crore by 2020. The good news is that a lot of local brands are taking the advant...
Brand wars are not a new concept in marketing. We get to see companies trolling their competitors with ads targeting the competitors often. In the race of showing t...
“I ate these amazing jackfruit bars at a chai ki tapri (tea shop). Made by a local SHG, they contained no preservatives and tasted heavenly. It immediately oc...
Housefull 4, a reincarnation comedy, has hit the screens this weekend at the festival of Diwali. The movie is the fourth franchise of the Sajid Nadiadwala product...
It's one of marketing's cruelest notions: A television commercial starring beautiful people -- at the bar, the beach, the rooftop rave -- dancing, flirting,...
Moment marketing is making brands easily discoverable
Samsung just released a TV commercial for the new Galaxy Tab S5e and its hard to deny that it paints a really pretty image of having a "...
Voice over artists does play a vital role in the marketing campaigns of brands. There are a lot of advertisements which only got popular due to the voice-over artis...
The police said that the company was established in 2001 and had allegedly cheated over 7 lakh people across the country.
Department of Tourism and Commerce Marketing announces launch of its B2B Attractions Marketplace called Priohub
The study was conducted with the aim of examining the effect of social media marketing of snack foods (healthy and unhealthy), via vloggers' Instagram pages, on...
It is the go-to strategy for brands to capture consumers’ attention on social media. But does it work?
Ishan Goel, who is from Massachusetts and a marketing guru at just the age of 19, played a role in making the photo to break the internet in a matter of few days....
Google appears to have played a 'marketing stunt' with the string of Pixel 3 XL leaks, claims a YouTuber.
Plastic surgery videos on YouTube may be grossly inaccurate, says a new study. The researchers warn that most of the videos are misleading marketing campaigns poste...
WhatsApp has acknowledged that it is charging a premium compared to SMS rates.
The 64-year-old stopped being involved in day-to-day operations at the firm more than a decade ago, turning his attention to the foundation he launched with his wif...
Such was Darshan Ranganathan’s dedication that she got her mother to send jackfruit from India all the way to London, just for her research! #WomenInScience
If you want to download an ISO file of the latest version of Windows 10, the process is very straightforward -- just use Microsoft’s Media Creation Tool to ge...
Fetishes, locations, workplaces and more personal data leaked
It could be raining molten iron on some exoplanets, according to David Ehrenreich at the University of Geneva and an international team of astronomers. The team d...
A happy accident in the laboratory has led to a breakthrough discovery that not only solved a problem that stood for more than half a century, but has major implica...
For a long time, Google has had a restriction in place for Android manufacturers that mandates they can’t fork the Android platform without risking support ...
With the carmakers planning to shift focus from diesel engines to petrol burners, there are at least 5 upcoming SUVs that will feature a powerful turbocharged petro...
Yesteryear actress Nimmi breathed her last on Wednesday evening in Mumbai. She was 88 years old.
China on March 24 recorded a case where a man tested positive for hantavirus, which is primarily spread by rodents and has different sets of symptoms.
New Delhi : The Ozone layer above Antarctica has registered a significant recovery as it healed to create a positive global wind movement.
"Asking people to stay at home and shutting down population movement is buying time and reducing the pressure on health systems. But on their own, these measur...
In series of tweets minister said that "In view of Covid-19, it has been ordered to temporarily suspend the collection of toll at all toll plaza across India...
A parking lot for 7,000 cars, a hospital and a flyover are among 23 development projects worth Rs 2,821 crores that were unveiled for Noida on March 2, 2020
While the Coronavirus could result in some delayed decision making, there should be no significant adverse impact on office absorption in 2020, says a report by Col...
The Kia Optima shares its underpinnings with the Hyundai Sonata, and is set to receive an all-new gen model in the second half of this year
The pod hotel has been targeted to start services by the month of December 2020, according to IRCTC. The pods will be constructed within the first six months after ...
Here are the five unique records which are held by the cricketers from India in List A cricket.
Ever since the announcement of central contracts for Team India by the Board of Control for Cricket in India (BCCI) has been made, the one thing everyone noticed ...
On Monday, the ICMR began approving private kits to bolster testing capacity.
Shaheen Bagh: Last week, Delhi Police had urged the anti-CAA protesters at Shaheen Bagh - mostly women - to call off their agitation.