Apple is not any longer the second largest smartphone whole within the world. per Counterpoint Research’s ‘Market Pulse for Gregorian calendar month 2017, Chinese whole Huawei has grabbed the second spot in terms of worldwide smartphone sales for the months of Gregorian calendar month and Gregorian calendar month. the newest report comes previous Apple’s Sept twelve event wherever it's expected to unveil its latest iPhones, as well as AN day special iPhone eight aka iPhone X.
With August sales wanting robust for the Chinese marketer, a hat-trick for Huawei, that is currently at second spot when South Korean large Samsung, can be on the cards, aforesaid Counterpoint Research’s ‘Market Pulse for Gregorian calendar month 2017’ on Tuesday.
“This could be a vital milestone for Huawei. the world scale Huawei has been ready to win are often attributed to its consistent investment in R&D and producing, not to mention aggressive promoting and sales channel growth,” Counterpoint’s director of research Peter Richardson aforesaid during a statement.
While this streak can be temporary, considering the annual iPhone refresh is simply round the corner, it withal underscores the speed at that Huawei has been growing.
“However, a weak presence within the South Asian, Indian and North yank markets limits Huawei’s potential within the near-to mid-term to require a property second place position behind Samsung,” Richardson additional.
According to Tarun Pathak, Counterpoint’s Associate Director, the expansion of Chinese brands is a vital trend that no player within the mobile system will ignore.
“Chinese brands area unit growing fleetly thanks not solely to smartphone style, producing capability and wealthy feature sets, however conjointly by out-smarting and out-spending rivals in sales channels, go-to-market and promoting promotion methods,” Pathak aforesaid.
Huawei, Oppo, Vivo and Xiaomi have with success gained access to key provide chain partners, that has allowed them to launch styles with bezel-free, full displays, increased Reality, in-house chipsets and advanced camera options.
“Chinese vendors became as equally necessary as Samsung or Apple to the world provide chain, application developers and distribution channels, as they still grow in scale faster than the incumbent market share leaders,” Pathak noted.
Apple continues to drive its flagship momentum with iPhone seven and seven and.
OPPO has been one among the quickest growing brands globally because of the recognition of models as well as the flagship OPPO R11 and also the mid-tier OPPO A57.
These were followed by Samsung’s flagship Galaxy S8, Xiaomi Redmi Note 4X and Samsung Galaxy S8+.
Apple’s 32GB refresh of the venerable iPhone six enabled it to regain momentum throughout the month, with quality across postpaid markets to edge out Samsung’s Galaxy J7.
“While Huawei has cut its portfolio, it doubtless has to any contour its product vary like Oppo and Xiaomi - golf shot a lot of muscle behind fewer product.,” aforesaid Senior Analyst Pavel Naiya.