Patanjali, that posted a turnover of Rs 10,561 crore ($1.6 billion) in the financial year 2017, has been retracting its statements since the launch -- first asking people to download the app from Google Play Store, then blaming extremely high traffic for its sudden death, later claiming it was just a one-day test and now asking for two more months for its relaunch.
The app disappeared from Google Play Store within a day of its launch on May 31 over security and performance concerns, leaving the country's tech industry in a bit of shock.
If you visit Google Play Store today, you will find at least a dozen fake versions of "Kimbho" which is a Sanskrit word and means "How are you?" or "What's new?" -- in the form of messaging app, TV, Status and what not.
The lingering question is: What was the haste to launch an app, touted as a challenge to Facebook-owned WhatsApp that has over tqo billion users globally and 200 million in India?
Famous French security researcher, who goes by the name of Elliot Alderson, called "Kimbho" a security disaster on Twitter. "This @KimbhoApp is a joke, next time before making press statements, hire competent developers... If it is not clear, for the moment don't install this app," Anderson tweeted.
In general course, if it is a Beta launch or a pilot run with a select group of users, the app runs for few weeks, the R&D team refines the product, the IT people plug the security loopholes, check the traffic control systems, apply scalable Cloud-based data management solutions and only then would the company push for a full-fledged launch.
"A messaging app like WhatsApp was build and sold to Facebook at the cost of $19 billion whereas the swadeshi Kimbho's launcher Patanjali, with total net worth of nearly $2.5 billion, has zero contribution on IT solutions; hence the initiative had to flop in the first place," Anoop Mishra, one of the nation's leading social media experts, told IANS.
To run a world-class messaging app like WhatsApp requires top-of-the-line IT infrastructure.
"You need a team of Open Source experts, Cloud and content delivery network (CDN) experts, data engineers, an in-house team of core developers, API developers, user interface (UI) developers, in-house testing team and user data simulation team.
"You also need an outsourced hacking team which keeps finding the loopholes in the existing system which was completely missing in 'Kimbho' which was a poorly-scripted app," Mishra contended.