More than eight in 10 young adults use their smartphones for shopping, a survey has shown.
The findings, by digital marketing firm Regalix, showed that a whopping 83 percent used their advanced smartphones for some online retail shopping, emarketer.com reported on January 18.
Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.
Only 28 percent of respondents made a weekly purchase using their device.
One-third of those polled bought something via smartphone monthly, while one-quarter did so on a quarterly basis.
Further, 94 per cent respondents revealed that apps were more convenient than mobile websites.
However, citing the example of Myntra — an apparel-focused e-commerce platform owned by Flipkart — the study indicated that Indian consumers still prefer the flexibility of having the option of using either the mobile web or a native app.
Myntra took to an app-only platform in 2015 but re-launched its mobile site in early 2016.
Interestingly, just 19 percent of smartphone users admitted to being influenced by mobile advertising.
The study was based on a September 2016 survey of adult smartphone owners under 35 in India conducted by Regalix.