India's leading fashion retailer Shoppers Stop has entered into a partnership with ToneTag, a proximity communications firm, to integrate and deploy ToneTag sound-based contactless payments at Shoppers Stop stores.
The technology will enable customers to make 'cardless', 'cashless' and 'contactless' payments at Shoppers Stop stores across India.
The ToneTag technology uses sound waves from mobile phones to make electronic payments. It allows customers to make secure payments within a matter of seconds and experience a faster check out.
The launch is a finch revolution and a significant step towards the adoption of cashless payments in the country in line with the vision of digital India.
Govind Shrikhande, customer care associate and managing director, Shoppers Stop said "Our collaboration with ToneTag is yet another step in the direction of digitising all our Shoppers Stop stores. Our paramount focus is to offer our customers a convenient, fast and enhanced shopping experience.
With ToneTag's sound-based technology, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience."
"I am a strong believer that Shoppers Stop and ToneTag will continue to strive for best consumer experience by bringing great retail technology with simple user interface," said Kumar Abhishek, CEO, ToneTag.
ToneTag's breakthrough technology uses audio signals or 'tone tags' for data exchange between devices.
Payment instructions can be transmitted using a sound signal through a traditional phone line, without any additional hardware or software requirements.
This makes highly interoperable and secure cashless payments possible from any mobile phone to another phone or computing device.