The surge of online stores has made it easy for shoppers to buy products from across the globe. Designers, but, feel that whilst era has helped the Indian style industry grow, there are some downsides, which include clean get entry to designs main to plagiarism.

For designer Ashish Soni, the influx of online shops has in reality supposed extra enterprise, however for him, it has additionally resulted in the rise of counterfeit style.

"In India, inside the previous few years, the net presence has elevated to a wonderful quantity. however, they generally tempt their buyers through supplying massive discounts of their modern designs. one of the negative aspects of the development of era is the upward push of counterfeit fashion," Soni advised IANS, while asked how era has helped the fashion enterprise to grow.

"Many small labels have a tendency to duplicate designs from the top designers and sell them at a less expensive charge and usually targeting the more youthful target audience, who are greater tech savvy, however, low on spending. this is one principal issue which all designers face on a daily basis," introduced the clothier, who will have fun his silver jubilee in the style industry subsequent yr.

According to one estimate, the Indian e-trade marketplace is soon expected to reach $63.7 billion.

For Simran Arya, who runs her label Carousel through Simran Arya, it's been thrilling to witness how technology has helped brands unencumber new customers, however, has increasingly taken hold of many spheres of the style industry globally.

"The quality element approximately era is that it lets in manufacturers to continuously re-invent logo experiences. The massive pool of database enables manufacturers to tap into the behaviour of their purchasers and apprehend applicable desire styles, which assist in picking out what techniques work nice and offer a wow purchasing revel into shoppers," Arya said.

However, this also results in limitations.

"This breeds a tradition of clean access to facts, allowing fast style labels to capitalise by way of imitating developments and generating a decrease-priced range of reputed layout labels. online portals normally tempt customers to buy greater with a purpose to avoid overheads like delivery and transport fees.

"Their pricing and discounts are tremendously unstable, in conjunction with the inability to view the exceptional of the purchase or see if it suits nicely, but, the ever-developing familiarity with technology has triggered most shoppers to shift to the swiftness and simplicity of on-line buying," Arya said.

Designers sense that these days for any commercial enterprise to thrive in the market, it is critical to balance each online and offline purchasing.

Jyoti Sachdev Iyer, who has been within the enterprise for the past  a long time and is promoting garments both online and offline, says that to live to tell the tale inside the enterprise a strong online presence is extraordinarily vital, however, she also feels generation has had each a positive and bad impact on the enterprise.

"At the give up of the day, all properly comes with a piece of compromise. The question is whether or not or no longer this compromise is honestly really worth it," Iyer informed IANS.

Sabena Puri, co-founder of level 3 -- a rental and styling platform began by using designers Rina Dhaka, Sabena Puri and Sanchit Baweja -- is confident that in the next three to five years, India will witness a style revolution powered via technological innovation.

"In India, get entry to dressmaker-led style goes to witness a huge soar due to services which include ours at degree three. access, both bodily and monetary, goes to be significantly stronger because the style of installing in addition to upcoming designers will be to be had at 1/tenth of the price and to any Tier 2 and Tier three metropolis in the united states of American," she advised IANS.