Ask yourself, "What is it about me that he or she cares about?" Welch says.
This shows the hiring manager that you are aware of what they're looking for, which is a sign of maturity.
Don't be afraid to show who you really are
While you may think it's best to stick to a script, you should also add a bit of personality to your answers.
"Your interviewer is hoping to hear who you really are," Welch says. "They want to see if you'll fit in, culturally."
For example, Welch says that if she was interviewing for a job as a journalist, she would start her answer by saying, "I was born in Portland, Oregon, and I come from a big, crazy and generally happy Italian family. But for the purposes of this job, I began my life as a writer at my high school newspaper."
One or two small details that show you are self-aware, empathetic or any other positive trait you're hoping to demonstrate can go a long way.
"YOUR INTERVIEWER IS HOPING TO HEAR WHO YOU REALLY ARE."
-Suzy Welch, bestselling management author and CNBC contributor
"Use this opportunity to actually say something like, 'The one thing that doesn't show up on my resume is my values,'" Welch suggests.
Jot down notes on what you'd like to convey about yourself in your answer. Or better yet, practice your response for a friend or family member.
"Be prepared," Welch says. "Know it's coming at you, and don't wing it. It's an incredible opportunity to differentiate yourself."