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Watch: What is an RD Burman composition doing in the new Apple iPhone X advertisement?
Friday, March 23, 2018 IST
Entertainment & Fun
Watch: What is an RD Burman composition doing in the new Apple iPhone X advertisement?

No, it’s not a lift, it’s all official and acknowledged.

 
 

“Unexpected” might be the most appropriate word to describe every new advertisement put out by Apple. Just a few days ago, the company released a surreal Spike Jonze-directed commercial for their HomePod. And now, the latest advertisement for the iPhone X features music composed by India’s very own RD Burman.
 
The edgy visuals in the video above, which depict the phone’s face-recognition system, are accompanied by a track that may sound all too familiar here in India.
 
To be sure, the official credit for the music goes to Pete Cannon, for his song Bang Bang. However, many people instantly recognised the strains of the RD Burman song Meri Nazar Hai Tujh Pe from the 1980 film The Burning Train.
 
And on Twitter, Cannon acknowledged his inspiration as soon as the criticism began:
Here are the two songs:

 
 
 
 
 

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Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
S
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


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