During the festive season many E-commerce companies, agencies, and retailers use a variety of marketing secrets to attract more and more customers and increase their sales.
No matter how hard you try, these companies will always find ways to lure you into buying their goods/services.
Brands have started taking their marketing strategies pretty seriously. Nowadays, brands & marketing agencies have started approaching neuro-scientists for this work. These neuro-scientists explore what is going on in the mind of a consumer who comes to buy, through which he decides to buy a product.
Consumer’s Fear Is Company’s Biggest Gain
According to Catherine Francine, director of Neuro studies of Longwood University, USA, the main motivator of a consumer’s decision to purchase is his fear of missing out. She also says that some consumers often buy products they do not need by getting caught in the fraud of companies. Product manufacturer companies use consumer fear well for this.
Catherine says that consumers are afraid that they will leave a good deal. Generally, the pre-frontal cortex of our brain regulates our emotional response to things and prevents irrational functioning by calming fear.
But the advertiser distracts our pre-frontal cortex. He gives us various offers and explains how you can save your money by buying this thing. With this, you can buy anything else from the remaining money. However, in reality, you do not need it.