What’s Driving the Price of High-End Whiskies?
Tuesday, June 18, 2019 IST
Examine some whiskies from Whisky Advocate’s 2017 Top 20. Number 3, Wild Turkey Master’s Keep Decades—a mix of bourbons aged between 10 and 20 years—costs $150. Yet number 10, Glen Moray 18 year old, comes in at just $90, while number 15, Kentucky Peerless Straight Rye—a 2 year old craft whiskey—is $125. Meanwhile, Old Rip Van Winkle 25 year old hit the market last year at $1,800, while Michter’s Celebration—a 33 year old bourbon—has a recommended retail price of $5,000. They’re all whiskies, made from grain and aged in barrels—so why such a massive disparity?
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