Instagram will remove fake likes and follows
Tuesday, November 20, 2018 IST
Instagram wants to fight fake likes, follows, and comments by more actively removing them. Any fake likes and follows from accounts that use third-party services to get more engagement are going to now be removed for violating the platform’s Community Guidelines and Terms of Use, the company announced as part of policy change today.
Instagram says it has built machine learning-powered moderation tools that will help identify which accounts use these services and automatically remove the likes, follows, and comments. Any accounts that are identified as using third-party apps to boost popularity will be notified within Instagram that its fake likes have been removed. They’ll also be prompted to change their password, in case the third-party apps have compromised their account security.
As Instagram grows into a platform for influencers and brands to hawk more products, more accounts will inevitably turn to third-party apps to artificially boost the popularity of posts. Just this week, The New York Times reported on the phenomenon known as “nanoinfluencers,” or people with as little as 1,000 followers now trying to earn free products in exchange for advertising those items on Instagram. Like with Twitter’s crackdown on bots, weeding out fraudulent activity is something Instagram will need to continue addressing if it wants to protect the integrity of its ad business.
Although Instagram has long removed fake accounts, it hasn’t taken action against fake likes before. According to the company’s press release, the platform is planning on taking more measures against fake activity in coming weeks.
Related Topics
Trending News & Articles
Nanda Vrata is dedicated to Shiva and it is believed that Goddess Sati observed this vrat to get Shiva as her husband. It is observed during Phalgun Shukla Paksha...
Recently posted . 18K views . 3 min read
This question has seeked me ever since I can remember ...from my childhood..in my dreams...in my realisation and my internal assimilation of Lord Krishna as my god....
Recently posted . 9K views . 1 min read
Story of Sharabha and Narasimha
In Hinduism, the ‘trimurti’ (Gods) - Brahma, Vishnu, Mahesh, are...
Recently posted . 7K views . 1 min read
Have any of you realised how beneficial and helpful the lemon is when kept in a transparent glass of water, what it does? Here is the lemon ...
Recently posted . 6K views . 1 min read
More in
Every time I see politicians waving brooms, I shudder. Brooms are for sweeping away dirt. Waving them in the air only spreads the dirt. But then, who cares about ...
Recently posted. 1K views . 1 min read
The different versions of Narasimha’s tale.
The sun is high and hot, slashing the skin, but t...
Recently posted. 1K views . 4 min read
It is amazing to observe the orderliness and discipline in the universe, how the cosmic bodies move along their designated paths. This orderliness ensures that th...
Recently posted. 951 views . 2 min read
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 4K views
Recently posted . 4K views
Mahashivaratri is not only a ritual but also a cosmic definition of the Hindu universe. It dispels ignorance, emanates the light of knowledge, makes one aware of ...
Recently posted. 1K views . 2 min read
Chillies possess the quality to rapidly attract Raja-Tama predominant waves, congregate them and emit them into the environment. Therefore, at that very instant in ...
Recently posted. 3K views . 4 min read