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Hospitality brand and unicorn OYO said it will invest Rs 1,400 crore in its India and South Asia businesses. Making the announcement at Delhi’s India Habitat Centre, OYO India and South Asia CEO Aditya Ghosh said,
“The focus of this is on building infrastructure, technology and internal operations and also hiring people across all levels.”
Apart from that, the Delhi-based company also announced the launch of its new brand - Collection O - focussed on millennials and young travellers. Collection O already has 12 hotels, and is focussed on the budget to mid-segment hotel chain brands. “We plan to touch close to 650 hotels with over 20,000 rooms this year,” added Aditya.
In India, the team intends to expand its reach this year to over 260 cities, 8,700 buildings and 173,000+ rooms. It added that close to 93 percent of OYO’s sales are from repeat or word-of-mouth customers.
Founder and Group CEO Ritesh Agarwal said, “India and South Asia is our home market and the management strongly believes that we are on the path to become one of the largest consumer brands in the nation. We are committing over Rs 1,400 crore for technology investments, renovation, and managing investments for the calendar year, and will provide more, if needed, to help the team ensure continued economically efficient growth.”
He added that the company is narrowing its losses as a percentage of realised value (OYO Hotels’ sales run-rate) year-on-year from 44.5 percent in FY 2016-17 to 20.3 percent in FY 2017-18.
In FY 2018-19, OYO estimates further improvement in the economics of close to 50 percent, with loss narrowing to 10.4 percent.