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5 Bad Things That Happen To A Business During Long Duration Outages
Friday, July 30, 2021 IST
5 Bad Things That Happen To A Business During Long Duration Outages

Business can’t operate without power. This is useful in various processes including manufacturing, accounting, customer service, and order processing. Without power, most things in a business can’t move forward. However, there are times when a long duration power outage happens. Even if you have never experienced them, adequate preparation is better than being sorry. Read on to discover how long duration power outage is likely to affect your business. 

 
 

Lost productivity
 
Every business today is online for communication, marketing, customer service, processing orders, and showcasing products or services. Additionally, businesses rely heavily on computers and other smart gadgets such as CCTV, shipping trackers, smart locks, inventory management systems, fire and burglar alarms. So, any long-duration power outage is likely to be disastrous regardless of the size of the business. Keep in mind that labor and operating costs keep coming regardless of whether you have power or not. 
 
At the end of the month, you have to pay staff salaries yet there was a period where work could go on during the outage. Lacking a contingency place in case of a power outage is likely to shut down all business processes. The productivity loss is likely to impact your business in unimaginable ways. Even when power is restored, there’s no chance of recovering the lost productivity since you’re likely to be stuck with backlog tasks.
 
Lost opportunities
 
Investing in no blip power supply allows customers to access your business anytime. So, they can get in touch any time and order your products or services. The situation is different when you have no backup system. During long-duration power outages, it would be very hard for customers to reach your business in times of dire need for your goods or services. 
 
Customers frustrated with your service delivery during a long duration outage are likely to switch to businesses that prove to be reliable. Power outage for a long time significantly affects production especially orders whose deadlines are due. This encourages customer frustration that might lead to bad reviews that scare off potential customers in the long run.
 
Reputational damage
 
Long-duration power outages cause an immediate loss in productivity and opportunities. Additionally, it can be a major cause of reputational damage that affects your brand for years to come. Failure to fulfill customers’ orders because of a power outage is likely to encourage switching to competitors. Besides, frustrated customers are more likely to share the negative experience with your brand with their friends and family. 
 
Badmouthing pushes away potential clients and will leave you fighting to rebuild brand reputation and public trust. Avoid the high risk of reputational damage by investing in a resilience and reliability solution for your business. 
 
Damage to equipment and inventory
 
Every business suffers differently when a long-duration power outage happens. The food industry faces a risk of losing thousands of dollars during a power outage in perishables. Besides, food items that need refrigeration are likely to go bad when there’s no power. Manufacturing and other business firms face potential damage to electrical appliances and equipment. There are likely to break down from redundancy or damage when the power comes back. 
 
The medical industry also faces the wrath of a long-duration power outage. Some medicines require storing in a refrigerator. So, when there’s no power, the healthcare industry has a risk of losing millions of dollars. Companies are also at risk of losing essential company data during a power outage. Besides, a power outage leaves essential business documents at risk of fraudsters since security measures are likely deactivated when power is shut off. 

 
 

Disruption in supply chain 
 
A business that faces a long-duration power outage creates a domino effect. In this era of Business to Business (B2B), businesses rely heavily on others to survive. This creates maintaining a strong and reliable supply chain. However, a power shutdown that affects a supplier significantly affects other businesses that depend on the supplier. This is due to the inability to offer an inventory that customers request. 
 
Besides, the logistics company is less likely to deliver stock as promised when all procedures are managed by an application. Breakdown in the operations of a big industry player significantly disrupts the whole supply chain regardless of the business. 
 
Revenue loss
 
Lastly, a power outage causes significant revenue loss. Inability to process and deliver orders limit the earning potential of your business. Failure to give customers whatever they need is likely to make them frustrated enough to switch to other reliable companies. You are likely to realize revenue shortage at the moment with a risk of continuing in the future if you don’t invest in a resilience solution. 
 
Bottom line
 
Power outages are beyond your control. However, these have various impacts on the success of your business. You are likely to face problems such as reputational damage, revenue and productivity loss, and damage to equipment and inventory. Investing in a quality resilience system is the best way to protect your business from such scenarios. 
 

 
 

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Shibu Chandran
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Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


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