Amazon dethrones Apple as most valuable brand in the world
Thursday, June 13, 2019 IST
Amazon is now the world's most valuable brand, unseating Apple and Google, and ending the 12-year run of technology brands atop BrandZ's list. Amazon was the third most valuable brand in 2018, behind Apple and Google but rose to the top thanks to a 52% year-on-year increase in value.
Amazon's brand is now valued at $315B, while Apple and Google are neck and neck at $309B. Microsoft sits firmly in fourth with an estimated brand worth of $251B.
It's important that we differentiate between most valuable brand and largest company by market cap. Microsoft is currently the biggest company, in terms of its market cap, at around $1,016B, followed by Amazon's $916B, Apple's $751B and Google's Alphabet at $750B.
Back to the world's most valuable brands - 8 out of the 10 are American companies with Visa, Facebook, McDonalds and AT&T filling in the blanks. The other two are Chinese brands Alibaba Group and Tencent.
Out of all listed brands only Tencent and Facebook have seen a year-over-year decrease in brand value - -27% for the Chinese company and -2% for the social network giant.
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