TataSky Terminates Sony Channels over Pricing Row, Faces Backlash from Subscribers
TV channels such as Sony Entertainment Television, SAB, Max, AXN, Sony Pix, Aaj Tak and India Today TV distributed by SPN were taken off the air by TataSky on October 1
New Delhi: The deadlock between Tata Sky and Sony Pictures Networks India (SPN) hit a crescendo on Monday evening when the direct-to-home (DTH) platform removed 32 channels of Sony Pictures Networks India (SPN) and three from the India Today Network because of differences over pricing.
TV channels such as Sony Entertainment Television, SAB, Max, AXN, Sony Pix, Aaj Tak and India Today TV distributed by SPN were taken off the air by Tata Sky on October 1.
According to an Economic Times report, the longstanding dispute between the two broadcast giants began in July ahead of the renewal of SPN’s three-year contract with Tata Sky.
Three years ago, Tata Sky’s subscriber base was around 10 million, which has now gone up to 16 million and SPN sought a hike in its monthly rates considering the phenomenal growth rate of the former. However, TataSky was unwilling to crack the deal.
Harit Nagpal, MD, Tata Sky said that commercial negotiations with SPN “broke down” as what they were seeking would have “forced” the DTH operator to raise prices, said the ET report.
The suspension of channels has triggered intense backlash from subscribers, who poured out their dissatisfaction on the social network and criticized the decision profusely. Meanwhile, SPN issued a statement calling the decision “unfortunate.”