Strategy Analytics : Xiaomi Beats Samsung, Apple to Be 'Most Preferred Smartphone Brand' in India
HIGHLIGHTS
Xiaomi has 125 percent YoY growth in the nation
Samsung and Apple got 12 percent votes
Xiaomi picked up 26 percent votes from the board
In a shocking unforeseen growth, Xiaomi is currently obviously positioned as the most favored smartphones mark for Indian Android clients hoping to overhaul their smartphones in 2017, according to a current report. Look into firm Strategy Analytics noticed that Xiaomi topped the favored brands graph for the following cell phone buy with 26 percent share, trailed by Samsung and Apple.
Samsung and Apple are at standard with each other by picking up 12 percent favored piece of the overall industry. Micromax inspired minimal measure of individuals by increasing just 2 percent of votes. Strikingly, Motorola pulled in 7 percent votes, and Lenovo and OnePlus both got 6 percent votes.
These examination results depend on inquiries asked to an Android board by the investigation firm. The exploration note likewise says that the board favored system velocities and processor over camera, screen size and determination as buy drivers. This is the first run through Xiaomi has topped the diagrams as the most favored decision for Indians while redesigning. Xiaomi entered India in 2014, and has from that point forward made waves with its one of a kind glimmer deal models, and focused costs.
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Vendor
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Share Android Panel
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% Preferred Brand for Next Smartphone
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Xiaomi
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16%
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26%
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Samsung
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18%
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12%
|
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Lenovo
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11%
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6%
|
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Motorola
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11%
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7%
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Micromax
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9%
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2%
|
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Apple
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~
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12%
|
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OnePlus
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2.40%
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6%
|
|
|
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Source: Strategy Analytics Inc.
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The firm claims that the organization has grown 125 percent year on year, a noteworthy force for any cell phone organization. This is on account of Xiaomi principally made cell phones reasonable and subjective in the nation, something that was absent some time recently. The report additionally noticed that the Indian premium cell phone portion (above Rs. 35,000) stays little at just 6 percent of potential purchasers with over portion of Indian cell phone purchasers prone to spend between Rs. 10,000-20,000 just, something that Xiaomi takes into account extremely well.
In any case, David Kerr, Senior Vice President at Strategy Analytics feels that with Nokia re-entering the market, things may see a move once more. "Unmistakably a pool of disappointment exist which One Plus, Xiaomi and others are venturing into address. With Nokia re-entering the market this month, a capable emotive brand will be added as an alternative to those disappointed with the present the present state of affairs. Micromax and also Sony, LG, Lenovo and Motorola have reason for concern," Kerr said in an announcement. Kerr includes that it is "striking how ineffectively Micromax is evaluated regarding buy thought with respect to its position in the market."
Rajeev Nair, Senior Analyst at Strategy Analytics, included, "Xiaomi interestingly since it began operations in the Indian market was positioned among the main three sellers in Q4 2016. The merchant grew an astounding 125 percent YoY and 17 percent QoQ and caught 10 percent of piece of the pie in India in the quarter."
Nokia is said to dispatch the Nokia 3310 (2017) this month, trailed by the Nokia 3, Nokia 5, and Nokia 6. Then again, Xiaomi's Redmi Note 4 propelled a year ago has crossed one million in deals in India, and the Redmi 4A propelled a month ago, accumulated record numbers in first deal.
Tags: Xiaomi, Xiaomi Smartphone, Apple, Samsung, Mobiles, Android