• Home
  • Entertainment & Fun News
  • Amitabh Bachchan terminates contract with pan masala brand, returns fees: ‘Wasn’t aware it falls under surrogate advertising’
Amitabh Bachchan terminates contract with pan masala brand, returns fees: ‘Wasn’t aware it falls under surrogate advertising’
Entertainment & Fun  
Indianexpress

Amitabh Bachchan's office released a statement that he has dissociated from the pan masala brand and has returned his fees.

 

Amitabh Bachchan has terminated his contract with a pan masala brand, saying that he wasn’t aware that it ‘falls under surrogate advertising’. This comes after he had been requested by a national anti-tobacco organization to withdraw himself from the ad campaign, which promoted pan masala, saying that it would stop youngsters from getting addicted to tobacco. His fans had also criticised the move.
 
An official statement has just been released, saying that Bachchan has dissociated himself from the brand. “Kamala Pasand … a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week . Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand , he wasn’t aware that it falls under surrogate advertising Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion,” the statement said.
 
Earlier, a letter had been addressed to Amitabh Bachchan and Shekhar Salkar, President National Organization For Tobacco Eradication, stating that pan masala impacts the health of citizens. It also added that since Big B is the government brand ambassador for the pulse polio campaign, he should drop out of pan masala ads immediately. “As an oncologist and member of an NGO working in the field of tobacco cessation, I am aggrieved and provoked to wage war against the dubious measures, such embellishment done by various influential and famous Bollywood actors like Shah Rukh Khan, Ajay Devgn, Ranveer Singh and Hrithik Roshan, leading to increased tobacco use among students,” the letter read.
 
Last month, Amitabh Bachchan had responded to a fan asking him why he chose to endorse the brand. He said, “If some people are getting benefits from an industry, we should not think as to ‘why am I getting associated with it?’ If it is an industry, then we too should think of it as our industry. Now, you may think that I should not be doing it, but I get paid for it.”

 
 


 
 


 
More in Entertainment & Fun
Bappi Lahiri, Composer-Singer, Dies In Mumbai Hospital At 69

Bappi Lahiri delivered popular songs in several films of the late 1970s-80s like 'Chalte Chalte', 'Disco Dancer', and 'Sharaabi'. His last B...

Recently posted . 171 views

TV Actor Tejasswi Prakash Is The Winner Of Bigg Boss 15

TV star Tejasswi Prakash, known for starring on "Swaragini - Jodein Rishton Ke Sur", took home the Bigg Boss trophy along with ₹ 40 Lakh cash prize.

Recently posted . 151 views

Race, Fame & Abuse: 5 Of The Biggest Controversies Around Late Michael...

A child artist, an iconic pop star and an alleged abuser – Michael Jackson’s legacy will forever be fraught with these adjectives.

Recently posted . 176 views

Darkest secrets of Rekha's life: Affairs, forceful kiss to working in ...

Rekha is an enigma, a mystery to many. The veteran actress is not just Bollywood's most valued treasure but also the most enchanting human being. Her personal l...

Recently posted . 194 views

Kannada Star Puneeth Rajkumar Dies Of Heart Attack At 46

Puneeth Rajkumar, who was a superstar in the Kannada film industry, was the son of veteran actor Rajkumar.  

Recently posted . 344 views

Arvind Trivedi, Who Played Ravana in Ramayan, Passes Away at 82

Veteran actor Arvind Trivedi, who played Ravana in Ramayan, passed away. He was 82 and suffered a heart attack.

Recently posted . 216 views

 
 
 

Prashnavali

Thought of the day

Falling down is an accident, staying down is a choice.
Anonymous