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6 Top Brands Who Never Advertise And Are Still Ridiculously Famous
Monday, November 11, 2019 IST
6 Top Brands Who Never Advertise And Are Still Ridiculously Famous

What according to you is the best way to promote your brand? For most of you, it’s the same old traditional way of advertising with big hoardings and moving vehicles. But, what if you were told that there are companies who don’t believe in this lucrative advertising of their brand?

 
 

Interesting, isn’t it? Brands like Apple, Coke, Nike, etc. have time and again mesmerized the common mass with their creative and strong advertisements. Whereas, there are companies who without the help of such advertisements have made sales of billion dollars.
 
Here is a list of 6 such brands who believe in the concept of ‘Good things need not be talked about’ –
 
1. ZARA
 
 
Spending only about 0.3% of sales on advertising, ZARA has become is one of the most sought-after apparel’s brands especially for its exclusive products. The brand’s scarcity effect of its products has been able to create a sense of urgency to buy its products.
 
The deviation from the traditional marketing route has only brought ZARA to what it is today.
 
2. Rolls Royce
 
 
Wonder if anyone has ever heard, Rolls Royce, making advertisements aloud to the people? Still, everyone knows about the British luxury automobile maker brand. The brand reaps the benefits from its reputation among its wealthy clientele.
 
Just saying, the brand beat a 107-year-old sales record without any traditional ads.
 
3. Shahnaz Husain
 
 
With the marketing strategy as “the best advertisement is when the public says it’s good”, Shahnaz has always marketed on the basis of its unparalleled range of quality products, without spending much on traditional media.
 
Today, the best quality Ayurveda cosmetic products have been a preferred choice for most Indian women.
 
4. Tupperware (India Market)
 
 
Ever since Earl Tupper discovered the magic of “home parties” and the birth of its marketing strategy, the brand is known for its plastic wares, despite not coming out with a single commercial.
 
The brand’s only strategy was to demonstrate their prospective clients about the product benefits in women-only parties.

 
 
 
 
 

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   Prashnavali

  Thought of the Day

"If you do what you always did, you will get what you always got."
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Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


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