According to a BCG report, 55 Percent of customers said in a survey that they shopped online because it changed into handy, at the same time as 52% stated it become because of high discounts.

Indian clients are an increasing number of drawn to online shopping for the benefit it offers in place of discounts, in line with a document together written through the Boston Consulting organisation (BCG) and the stores’ association of India (RAI).

In the report, titled decoding the virtual possibility in Retail, based on a survey, 55% of the customers said they shopped on-line as it becomes convenient, at the same time as 52 percent stated it became due to the fact e-outlets offered the highest reductions. For the 2014-sixteen duration, it was for the primary time that more purchasers noted convenience over rate.

we’ve observed this pronounced patron preference throughout India, although of course, it's miles greater in the metros,” Abheek Singhi, senior partner at BCG India who leads customer and retail practice, said at the sidelines of the RAI’s Retail leadership Summit on Wednesday. “however, you need to notice that the stated rationale of the client won't constantly be identical to their real behaviour,” he introduced.

E-shops in India have lengthy been wooing customers with hefty reductions on merchandise, leading to a money-burning race. In January this 12 months, Mint pronounced that Flipkart, the country’s top e-commerce internet site, made a consolidated lack of Rs2,850 crore.

The BCG report additionally maintained that outlets have to start digitising their whole fee chain—from amassing real-time granular facts from their points of sale to the usage of insights from this data proper at the product design stage.

“For franchise primarily based shops, this is probably more difficult due to the fact their distribution community isn't always at once beneath their manipulate,” Singh stated. “but even those businesses are making sure records from points of sale involves their servers for analysis. The technology to obtain this is all to be had.”

Apart from detecting customer trends in actual time, BCG advocated outlets use generation to make their supply chain extra efficient, with warehouse automation, as an example. It also encouraged digital advertising to rationalise spends, focused promotional gives the use of in-depth statistics of each man or woman purchaser, and optimising inventories based totally on the profile of the clients who walk into a shop. The file predicted that those measures should increase sales by 15-20 percent and margins by way of 3-8 percent  by means of bringing down stock prices by 15-25 percent

Singhi introduced that businesses in sure categories can also discover it extra challenging to acquire information and enforce it inside the supply and distribution networks. “the largest venture is for corporations that promote merchandise with a brief product lifestyles cycle and a quick shelf life, like culmination and vegetables,” he said. “but, it's far nevertheless no longer hard to collect information and screen distribution in a domestically set up community, which most end result and vegetable organizations do.”