Here Is A Complete Marketing Strategy Timeline Of Housefull 4.
Thursday, October 31, 2019 IST
Housefull 4, a reincarnation comedy, has hit the screens this weekend at the festival of Diwali. The movie is the fourth franchise of the Sajid Nadiadwala production of the Houseful movie.
The makers have left no stone unturned in terms of its marketing and promotion. From the trailer release on social media to media interactions of star cast, here is a complete timeline of Houseful 4.
Teaser Release
Moviemakers of Houseful 4 released the teaser in a very unique and engaging way. They launched it with an antique book depicting the regal look of all the star cast. It was shared by star lead Akshay Kumar on the Instagram account.
Trailer Is Out
After the teaser, followed the full-length trailer, giving us all a glimpse of the reincarnation comedy. The trailer gave us an idea of the confusion that the characters were going through all because of their reincarnation. People loved the trailer and the desired buzz was then created.
Welcome The Regal Looks Of The Star Cast
After the teaser, the star cast and their regal characters look where released on social media. Recently, the Indian Film Industry has seen a surge in the period sagas. All because viewers are fascinated with the whole feel and look of these movies. By releasing the looks, Houseful 4 makers created anticipation.
Here are the characters that were released on social media.
Sitamgarh Ke Maharaj
Rajkumari Meena
Rajkumari Mala
Rajkumari Madhu
Bala
Winston Churchgate
Suryabhan
Pappu Rangeela
Aakhri Pasta
Bangdu Maharaj
Angarakshak Dharamputra
The Bala Song
Moviemakers released a couple of songs from the movie back to back. But the one that captured people’s attention and even topped the charts was The Bala Song.
The song soon became famous and people were taking up the #balachallenge and posting videos of the hook step.
The Housefull 4 Express
This is the first where a movie was promoted by the means of an entire train. The star cast & the entire crew of the movie boarded a train specially prepped up for the Houseful 4 promotion. The star cast took to social media and live posted their experience in it.
Promotions at The Kapil Sharma Show
The entire team got together at the sets of The Kapil Sharma Show and the 2 episodes were a laughing riot. With Akki Ritesh & Bobby Deol in the same room with Kapil, Krushna & Kiku comedy was bound to happen.
The moviemakers have given their all in ensuring that all the boxes are ticked when it comes to the promotion. And to some extent, they have been successful to create the right buzz. It is only with time and box office collection we will be able to determine if this Houseful franchise will become a people’s favorite or not.
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