Mahindra and Mahindra today launched a new innovative digital platform to offer an all-new buying and after sales experience to its customers. Based on the company's new 'Bring the Showroom Home' concept, the new platform works on two key digital tools - SYouV and With You Hamesha. While the former focuses on the pre-sales and sales aspects the latter focuses on after sales and services. Both the digital tools offer a portable, mobile based, interactive and transparent experience to make the entire process of purchasing and owning a car better.
Mahindra says that new digital platform has been designed to redefine the three key stages of retail space - pre-purchase, purchase and post-purchase. For the first two stages, the company has launched the Mahindra SYouV, which can be accessed both online and via mobile apps (available for both Android and iOS). The website/app offers all prospective buyers a smart digital platform where the user gets an aggregated result of the stock at dealerships in their vicinity, according to their search.
Mahindra SYouV lets you browse models, schedule test drives, customise and book vehicles
For instance, if someone is looking for a red Mahindra TUV300 T6 variants, the website will show all the dealers in near the user location that has the particular vehicle in stock. In case a stock is not currently available, the user can view the estimated next availability date for the selected stock at a particular dealership of his/her choice. The system also has the concept of Collaborative Exploration (CE), where one can co-create and customise his or her vehicle with friends/family member online. The Mahindra SYouV also allows you to connect with a Mahindra expert either through chat, audio call or video call to help your buying decision. The system also allows you to compare the car with other option in the market.
Mahindra SYouV platform uses Virtual Reality to give a up-close showroom-like experience
Once the decision is made, the user has the option to browse available slots online and block a slot for the test drive. They can also track the test drive vehicle coming to his location through google maps. Along with the actual vehicle, the representative will also bring a virtual reality (VR) headset, which will feature a 360-degree voice assisted VR experience with a pre-installed app that will allow you to view the car in the virtual showroom. This will aid the customer's decision-making process to finalise which variant, colour or styling package to choose and see in virtual reality how the car will look. As of now, this facility is only limited to metro cities. Once finalised, the user can book the vehicle online and also add accessories available for the selected variant. SYouV also offers the user the option to browse several finances and insurance options offered by leading banks and insurers. Basis their selection, they can request a quote from the bank or insurer.
Mahindra With You Hamesha lets you schedule service appointment, offers service reminders and SOS
For the Post-Purchase stage, Mahindra has introduced the new 'With You Hamesha' or (WYH) website and app, which provide customer convenience in the ownership phase. Here an existing Mahindra SUV owner can take care of all after sales and service process and activities from his/her computer or mobile app. The system offers you the convenience of booking a service appointment from anywhere as per required date and time slot, with a facility for creating own e-jobcard and get a cost estimate for the scheduled services. The customer can also opt for both pick-ups and drop facility depending on requirement.
WYH also sends service reminders and other notification like - RSA, extended warranty, PUC, insurance renewal reminders, etc. The system also offers the option to chat with an executive about any queries related to the car, along with special Video call feature with the relationship manager to get updates on vehicle service and other queries (Available for XUV & Rexton). For roadside assistance, Mahindra has installed an SOS button in the app with location capturing facility for raising assistance request. In Future, Mahindra plans to include Driver tracking, Breakdown Van Tracking and Vehicle tracking in the workshop and many other features.