Kim Kardashian West's shapewear brand, previously known as Kimono Solutionwear, has a new and less controversial name.
On Monday, Kardashian West shared on social media that the line would be called SKIMS Solutionwear, following immense scrutiny of the collection's original name, which many said disrespected Japanese culture when it was announced in June. Kardashian West was met with further criticism after applying to trademark the word "Kimono" in a certain font.
"My fans and followers are a huge inspiration to me," Kardashian West wrote on Twitter. "I'm always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I'm excited to announce the launch of SKIMS Solutionwear."
Kardashian West also said the line would launch on September 10 and include sizes up to 5XL.
The brand's new name, SKIMS, another play on Kardashian West's name, seems to have been received well so far, and one fan believes they inspired the name
While many have praised the name change on Twitter, Mélyssa Rodrigues (who goes by @yeekylizzle) responded to Kardashian West's announcement and linked to a tweet they wrote to the reality-TV star on July 8 making a case for renaming the brand "SKIM."
Rodrigues told Insider that she was not contacted by Kardashian West's team, but believes that her tweet inspired the name.
"I truly believe it was my tweet that caught her attention since I didn't see anyone with the same idea before me or with more likes or retweets than me plus I gave all the explanations behind this name and what inspired me," Rodrigues said. "Neither did Kim or someone from her team contacted me about my suggestion though, so I'm still not sure."
She added that after a friend shared her original idea, some of Kardashian West's fans have tweeted the star calling on her to give Rodrigues a cut of profits or credit, though Rodrigues says she wasn't suggesting the name for her own benefit.
"I'm just a huge fan of her, I love her work, the way she turns her life into a huge business, also love her ideas and everything else and wanted to help her with her new project with pleasure," Rodrigues said, speaking of her admiration for Kardashian West. "I'm just so happy she took my idea and wish her a lot of success with her new brand which is really cool regarding the large range of sizes and colors."
Representatives for Kardashian West and SKIMS Solutions declined Insider's request for more information about how the new name came about.
The new name comes more than two months after the initial announcement of the collection and over a month after Kardashian West vowed to change it following accusations of cultural appropriation
The kimono, a traditional Japanese garment, dates back to the early 1600s and played an important role in Japan during the Edo period, from 1615 to 1868, London's Victoria & Albert Museum points out.
The announcement of the Kimono line even prompted the mayor of Kyoto, Japan, Daisaku Kadokawa, to write a letter urging Kardashian West to reconsider the name.
"We think that the names for 'Kimono' are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized," Kadokawa's letter said.