Latest News

Facebook used less for news as youngsters turn to WhatsApp: Institute
Friday, June 15, 2018 IST
Facebook used less for news as youngsters turn to WhatsApp: Institute

The use of social media networks such as Facebook to consume news has started to fall in the United States as many young people turn towards messaging apps such as Facebook-owned WhatsApp to discuss events, the Reuters Institute found.

 
 

Usage of Facebook, the world's largest social network, for news is down 9 percentage points from 2017 in the United States and down 20 points for younger audiences, according to the Reuters Institute survey of 74,000 people in 37 markets.
 
"The use of social media for news has started to fall in a number of key markets after years of continuous growth," Nic Newman, research associate at the Reuters Institute for the Study of Journalism, said in the Digital News Report.
 
"We continue to see a rise in the use of messaging apps for news as consumers look for more private (and less confrontational) spaces to communicate," Newman said.
 
The research lays bare the volatility of consumer tastes as the news industry tries to grapple with the impact of the internet and smartphones that have transformed both the way people consume news and the way media companies make money.
 
The YouGov polling for the Reuters Institute was conducted mostly before Facebook, facing criticism for algorithms that may have prioritised misleading news, adjusted the filters on its News Feed in January.
 
Facebook and Twitter are still used by many users to discover news but the discussion then takes place on messaging apps such as WhatsApp, often because people feel less vulnerable discussing events on such apps.
 
"Social media is like wearing a mask," an unidentified UK female respondent from the 30-45 age group was quoted as saying. "When I am in my messaging groups with my friends, the mask comes off and I feel like I can truly be myself."
 
WhatsApp, founded in 2009 and bought by Facebook in 2014 for $19 billion in cash and stock, is more popular than Twitter in importance for news in many countries, the report said.
 
Some respondents still found news on Facebook but then posted items on a WhatsApp group for discussion with a closer set of friends.
 
WhatsApp and Instagram, also a unit of Facebook, have taken off in Latin America and Asia while Snapchat has made progress in Europe and the United States, the survey noted of regional news sharing differences.
 

 
 

FAKE NEWS
 
Fewer than half of people surveyed across the world said they trusted the media most of the time, though in the United States just 34 percent said they trusted most news, most of the time, down 4 points.
 
In the United States, local television news and the Wall Street Journal were the most trusted news brands while in the United Kingdom it was BBC news and ITV news.
 
Fox News and Breitbart were trusted more by those on the right of the political spectrum in the United States while those on the left trusted CNN more.
 
News brands with a broadcasting background and a long heritage tended to be trusted most, with popular newspapers and digital-born brands trusted less. Public broadcasters scored well.
 
The so called "Trump Bump" increase in subscriptions to news media has been maintained though more than two-thirds of respondents were unaware of problems in the news industry and thought most media were making a profit from digital news.
 
"The verdict is clear: people find that some news is worth paying for, but much of it is not," said Rasmus Kleis Nielsen, director of research at the Reuters Institute.
 
"The challenge for publishers now is to ensure that the journalism they produce is truly distinct, relevant and valuable, and then effectively promoting it to convince people to donate or subscribe."

 
 
 
 
 

Related Topics

 
 
 

Trending News & Articles

 Article
Saba Qamar Video Going Braless in White Shirt Leaked After Private Photos Cause Uproar on Social Media!

Troubles mount for Pakistani actress Saba Qamar as a sensational new video from her controversial photo shoot has made its way on the Twitter. A few days ago, Saba ...

Recently posted . 9K views . 6 min read
 

 Article
Hansika Motwani's private pictures get leaked online!

Actress Hansika Motwani is the latest to fall prey to the evil side of the internet as her private swimsuit pictures got leaked online without her consent. The Sout...

Recently posted . 6K views . 2 min read
 

 Article
31 Bollywood Movie Names For Dumb Charades To Win The Game

It’s a lazy spring afternoon. You are at home and relaxing lousily on your couch but overall you are getting bored and searching means to entertain yourself. ...

Recently posted . 5K views . 4 min read
 

 Article
18 Bollywood Pairs Whose Real Height Will Definitely Surprise You

When Karan Johar showed Jaya Bachchan using a stool to help her husband, Amitabh Bachchan, wear his tie in Kabhi Khushi Kabhie Gham , it was a classic case of a tal...

Recently posted . 4K views . 1 min read
 

 
 

More in Electronics & Gadgets

 Article
7 Bollywood Leads Who Had Zero On-Screen Chemistry

One of the main things that makes a movie work is the chemistry the lead pair shares. Over the years, there have been multiple movies that have gone on to become su...

Recently posted. 704 views . 3 min read
 

 Article
Tiger breaks silence on Hrithik-Disha controversy, reacts to SOTY 2 no-kissing clause

He spoke about headlines involving rumoured girlfriend and mentor, their action film and ‘Student of the Year 2.’  

Recently posted. 962 views . 1 min read
 

 Article
You Won’t Believe How Old is This Woman ''frozen beauty, 61 Years Old''

Meet Liu Xiaoqing, the 61-year old ageless beauty, she will be 62 on October 30 this year. One of the main on-screen characters in China in the 1980s and now a busi...

Recently posted. 3K views . 8 min read
 

 Article
Blade Runner 2049: Progressive CBFC allows f-word but wants CGI nudity, liquor bottles removed.

    Many let out a sigh of relief and cried ‘good riddance’ when Pahlaj Nihalani was dethroned as the Central ...

Recently posted. 867 views . 2 min read
 

 Article
Arjun Rampal, wife Mehr Jesia announce separation after 20 years of marriage. Read statement here

Actor Arjun Rampal and his wife, former supermodel Mehr Jesia, announced that they are separating after 20 years of marriage, putting sustained speculation to rest....

Recently posted. 670 views . 1 min read
 

 
 
 

   Prashnavali

  Thought of the Day

Never stop doing great just because someone doesn’t give you credit.
Anonymous

Be the first one to comment on this story

Close
Post Comment
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


ads
Back To Top