Paytm Mall will allow clients to keep from 68 million merchandise across categories inclusive of fashion, electronics and consumer durables from about one hundred forty,000 dealers.Paytm E-trade, the online marketplace arm of One97 Communications Pvt. Ltd, released Paytm Mall, a mobile app and online shopping portal.

Paytm Mall is the new avatar of Paytm three 12 months-antique e-commerce enterprise. in step with a Paytm declaration, Paytm Mall will allow clients to save from sixty-eight million products across categories along with style, electronics, purchase durables and domestic furnishings, from approximately one hundred forty,000 sellers.

Paytm stated it will manipulate its deliveries via 17 fulfilment centres of 1/3-birthday party warehouse carriers and people owned by way of sellers and will leverage the community of its 40 courier partners.

With Paytm Mall, Vijay Shekhar Sharma-led One97 Communications is trying to use the revel in and knowledge of Alibaba in taking over the e-trade area at a time whilst incumbents are going thru investment slowdown and a realignment of business.

Paytm Mall additionally marks the formal entry of Alibaba into the e-commerce region inside u . s .. earlier this month that Paytm E-commerce became close to raising $a hundred and eighty-200 million (around Rs1,210-1,350 crore) in a funding round led by using Alibaba institution keeping Ltd., in order to fee the web store at approximately $1 billion. publish the investment round, the mixed shareholding of Alibaba and its affiliate Ant Financials is expected to be over 50% in Paytm E-trade.

Mint had pronounced in August 2015, that One97 changed into looking to create separate groups for commerce and payments. Paytm had stated in November that its gross products price—or value of products sold through the virtual platform—had crossed $5 billion. about 20-25% of this got here from Paytm e-commerce market.

Paytm Mall will offer a unique combination of the Mall and Bazaar standards to Indian purchasers,” the declaration said. Paytm Mall will cognizance on dependent categories and logo accepted shops. it'll additionally be that specialise in electronics, pinnacle fashion manufacturers and FMCG categories, even as another segment underneath Paytm Mall known as Paytm Bazaar will cognizance on fashion, domestic furnishing and goods from small dealers.

we've got defined high-quality criteria for dealers and are constructing strict controls over warehousing and delivery for merchandise bought on Paytm Mall. consumers could hold to get the most important collection of home and international products thru Paytm Bazaar if you want to also be featured on the brand new app,” Saurabh Vashishtha, vice-president—Paytm said within the announcement.

Except for Paytm wallet, clients might be allowed to make bills via credit score and debit playing cards, net banking and unified price interface modes. Paytm said it's going to also push pockets cash backs.

Paytm is likewise launching a remodelled vendor app so as to be available in seven languages and enable all of us with a phone to installation a seller account on Paytm Mall. Shareholders in Paytm E-commerce include Alibaba Singapore E-commerce Pte. Ltd, Alipay Singapore Pte. Ltd, SAIF partners and founder Vijay Shekhar Sharma, amongst others, files filed with the Registrar of companies display.