It is not every day that we see an actor take a stand for what s/he thinks is inaccurate. Our movie enterprise is understood to play safe. It lives by way of the proverb: Silence is Golden, especially on troubles that want to elevate the voice most.

Keep in mind Salman Khan’s touch upon how he felt like a “raped woman” because he had trained too tough for his role in Sultan? Our otherwise extremely opinionated celebrities neither had anything to say approximately their beloved ‘Bhai’ nor did they locate his ‘informal remark’ as offensive because of the relaxation of u . s . did.

Deepika Padukone’s big name-studded campaign ‘My desire’ for trend went a bit too a long way in its portrayal of ladies empowerment. although Twitter had reacted furiously to Deepika’s brave strive, the biggest of Bollywood stars had popped out in her guide. not one of them should see the marketing campaign for what it changed into. whilst there were numerous notions that have been stretched a piece too thin inside the video, Bollywood hailed it as a brand new feminist wave and stuck together — because it usually does.

This time, it's miles Ranveer Singh who has struck a hurricane with a Jack and Jones advert. The billboard, that was placed up in 12 Indian towns, suggests Ranveer urging guys to take work — a female secretary in this case — domestic. Clad in a “sharp office shirt”, he is visibly standing in the front of an elevator preserving a woman, wearing casual western workplace put on, on his shoulder. The elevator operator smirks as Singh winks even as the girl on his shoulder is laughing, as the board shouts out, “Don’t preserve again. Take your work domestic.”

Twitter took Singh’s phrase. It did not keep lower back in any respect. users attacked the marketing campaign for being extraordinarily sexist and offensive. The furor pressured Jack and Jones to withdraw the advert on November 21 and send character tweets apologizing to humans for causing them misery.

But, now not one Bollywood actor has commented on Singh’s fake pass yet. except for Tamil/Telugu actor Siddharth — who we north Indians know great as Karan Singhania in Rang De Basanti.
He took to the micro-blogging website and known as the advert “a brand new low for ladies' rights within the place of business in India.” but he is the best one that has said anything to date on the issue.

‘Don’t preserve back’ isn’t the primary sexist campaign that we’ve seen on tv, the web or on a billboard. we are used to seeing our leading heroes and heroines promote equity lotions, jewelry, and family merchandise in advertisements with sexist undertones, but not often are they as obvious misogynist as in this example.

Ranveer’s ad does no longer depart lots to the imagination. it's far like him: in-your-face brash.

considering that Bollywood has not anything to defend, or worse, appreciate in this case, it’s doing what it does fine preserve mom; now not take a stand and allow things be

Urging our actors to take note of what they suggest considering hundreds of thousands effectively lap up all that they do — and phone out once they see something unbecoming or distasteful executed by means of their lot, might be a plea too clichéd. whether they recognize it or no longer, they're accountable for propagating stereotypes, consumerism, sexism and a mad race to be picture-equipped.

Thankfully, there are some fish in the sea who're seeking to swim in opposition to the cutting-edge. although small, they're growing ripples. though hopeful, it isn’t sufficient, for we want a tsunami.