Latest News

Shoppers Stop bets on ‘digitally driven’ sales
Wednesday, April 12, 2017 IST
Shoppers Stop bets on ‘digitally driven’ sales

NEW DELHI: The next time you step into a Shoppers Stop store, don’t be surprised if you get more freebees and additional points, as the firm launches a pilot with Cisco Connected Mobile Experience capabilities integrated with Cisco Wireless Solution for enhanced, personalised experiences for shoppers.
At Cisco’s fourth annual analyst’s’ meet at Manesar in Haryana, the top management presented the firm’s future plans in India during 2017-18. “Digitisation is for real… and the business and customers need digital ready infrastructure,” said Dinesh Malkani, president, Cisco India and Saarc.

Cisco is going to offer products that are focused on simplicity that allows customers easy use and not worry about complexities; that can set up branches in hours not days and importantly, it has to be secure, especially the financial data flowing down that system.

Cisco Wireless Solution across 80 Shoppers Stop stores in India aims to accelerate the digitisation of on-line with its omni-channel strategy through which the company aims to achieve 20 percent digitally-influenced sales by 2020. “We will include all that is digitally influenced to achieve this 20 percent, which means from the coupons that we offer online to how products or floors did the customer visited and the products touched or seen,” said Anil Shankar, customer care associate and vice-president - IT, Shoppers Stop.

Shoppers Stop has already deployed guest wi-fi for more personalisation and digital services to help its customers discover the best shopping possibilities within its stores. “We see the tremendous spike in online interaction and have seen higher traction in southern cities of Chennai, Bengaluru and Hyderabad that provide 60-70 percent traction,” said Shankar. With 4.6 million First Citizen loyalty programme members and one million Shoppers Stop mobile app downloads,

Shoppers Stop plans to use anonymised aggregate data to provide mapping, directions and personalised in-store promotions to customers, the company said.

 
 
 
 
 

Related Topics

 
 
 

Trending News & Articles

 Article
Saba Qamar Video Going Braless in White Shirt Leaked After Private Photos Cause Uproar on Social Media!

Troubles mount for Pakistani actress Saba Qamar as a sensational new video from her controversial photo shoot has made its way on the Twitter. A few days ago, Saba ...

Recently posted . 9K views . 6 min read
 

 Article
Hansika Motwani's private pictures get leaked online!

Actress Hansika Motwani is the latest to fall prey to the evil side of the internet as her private swimsuit pictures got leaked online without her consent. The Sout...

Recently posted . 6K views . 2 min read
 

 Article
31 Bollywood Movie Names For Dumb Charades To Win The Game

It’s a lazy spring afternoon. You are at home and relaxing lousily on your couch but overall you are getting bored and searching means to entertain yourself. ...

Recently posted . 5K views . 4 min read
 

 Article
18 Bollywood Pairs Whose Real Height Will Definitely Surprise You

When Karan Johar showed Jaya Bachchan using a stool to help her husband, Amitabh Bachchan, wear his tie in Kabhi Khushi Kabhie Gham , it was a classic case of a tal...

Recently posted . 4K views . 1 min read
 

 
 

More in Entertainment & Fun

 Article
Mira Rajput reveals who will name her and Shahid Kapoor's second baby

Star wife Mira Rajput, who is expecting her second child with Shahid Kapoor, has revealed that Shahid will not choose the name for their second child.

Recently posted. 1K views . 1 min read
 

 Article
Ranveer Singh’s throwback pic met with shock disbelief, but Deepika Padukone’s reaction is priceless

Ranveer Singh’s childhood throwback picture has been met with both disbelief and shock in equal measure, but rumoured girlfriend Deepika Padukone’s reac...

Recently posted. 1K views . 1 min read
 

 Article
Pakistani singer Atif Aslam trolled brutally for singing Indian song at Pak Independence Day parade

Atif, who has lent his voice to many Bollywood songs, sang one of his Indian tracks 'Tera Hone Laga Hoon', at Pakistan Independence Day function.

Recently posted. 969 views . 1 min read
 

 Article
Sidharth Malhotra, Katrina Kaif work out as Aditya Roy Kapur plays referee. Watch video

Sidharth Malhotra and Aditya Roy Kapur have worked with Katrina Kaif in the past. While Sidharth was seen with her in Baar Baar Dekho, Aditya shared the screen wi...

Recently posted. 779 views . 1 min read
 

 Article
Amitabh Bachchan shares adorable pic of Abhishek Bachchan, Shweta as babies

Abhishek Bachchan enjoying an ice cream with sister Shweta as a toddler is just as cute as you’d expect. Amitabh Bachchan’s new throwback photo is defin...

Recently posted. 765 views . 1 min read
 

 
 
 

   Prashnavali

  Thought of the Day

Try not to become a man of success, but rather try to become a man of value.
Albert Einstein

Be the first one to comment on this story

Close
Post Comment
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


ads
Back To Top