Instagram Reels: Instagram has launched its own short video feature called Reels in India. The new feature lets users create videos on the app, add creative filters and music and share it beyond their regular followers
Instagram has launched its own short video feature called Reels in India. The new feature lets users create videos on the app, add creative filters and music and share it beyond their regular followers, said Vishal Shah, VP of Product, Facebook. Reels is similar to TikTok and allows users to create 15 seconds video with popular songs, trends, or challenges.
Shah says the product comes from the realisation that 45 per cent of videos on Instagram are 15 seconds or less. “We also realised that stories are not the only place where they wanted to share these videos as they wanted them to stick on for longer and be distributed beyond their followers,” he said in the video call.
The new feature lets users shoot video, add filters and music from Instagram’s catalogue and share it beyond the platform. Users will be able to share Reels in Explore, and also on Feed with followers. There will be no monetisation avenues for now.
India is the fourth country, after Brazil, Germany, and France, where this new Instagram video format is being tested. The feature will start rolling out for users in India starting 7:30 PM IST today.
For Reels, Instagram has partnered with prominent music labels to provide a vast collection of songs to users to create interesting Reels and share with everyone.