Ucook tweaks ad strategy, highlights husband-wife bond in new TV commercial
Monday, December 11, 2017 IST
Ahead of the New Year, United Pressure Cooker Group has launched a new television campaign promoting its Ucook range of Pressure Cookers and Cookwares. Ucook an initiate of United Pressure Cooker, one of the India's oldest pressure cooker brand and a household name has made a significant shift in its advertising strategy, choosing to connect emotionally with the consumers.
The campaign, being promoted across television, direct-to-home, print, digital, outdoor, retail and cinema, targets Indian families who tend to buy cookware products during the new year.
Apart from mainline, United will execute a two-month long digital engagement content plan across platforms which will highlight the unique relationship between husband and their wife.
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