Gradual Changes for Big Gains
The next step in the process was studying the Google Search developer’s guide and help center articles.
Illyes acknowledges that “SEO is a process that may take time to bear fruit.”
To that end, Saramin focused on implementing gradual changes such as:
--Removing poorly written and unhelpful meta tags.
--Using rel-canonical and removing duplicate content.
--Applying applicable structured data.
This process of making these changes also involved the use of additional Google tools.
Saramin relied on the Structured Data Testing Tool, Mobile Friendly Test, AMP Test, and PageSpeed Insights.
Eventually, the errors in Search Console’s Index Coverage report turned from red to green.
Even more than, Saramin saw an accelerated increase in organic traffic.
“The incremental changes reached a tipping point and the traffic continued to rise at a more remarkable speed.
In the peak hiring season of September 2019, traffic doubled compared to the previous year.“
The Results
Along with the increase in organic traffic, the quality of traffic also went up.
Saramin achieved a 93% increase in the number of new sign ups and a 9% increase in conversions.
The work doesn’t end there, however, as Saramin’s SEO manager says “this is only the beginning of our story.”
If you have an interesting case study you want to share, and potentially get featured in an upcoming blog post, Google is accepting submissions.
You can contribute a case study by signing up for a Google Webmaster Conference near you and submitting a talk proposal.