What makes people re-share information on social media sites?
Friday, October 27, 2017 IST
A study was conducted with an aim to uncover how the perception of the three dimensions of information quality — reliability, relevance, and enjoyment — could influence users’ intention to re-share the content they see on social network sites. The research was carried out by Dr Mehrdad Koohikamali, assistant professor in the School of Business at the University of Redlands, and Dr Anna Sidorova, associate professor of information technology and decision sciences at University of North Texas.
“During extreme events such as shootings, social crisis, and natural disasters, most users do not have direct access to real information,” Koohikamaili said. “Because people want to react and fill in the blanks, they tend to spread information rapidly no matter whether or not the news is true or false and the source is trustworthy or not. Results of this careless and sporadic behaviour can go beyond the online context and have several negative impacts on the society, physically and psychologically.”
Research findings indicate most social media users do not invest time in analysing the information content and source before re-sharing it, Koohikamali said. “The enjoyment dimension of information quality, however, is a significant predictor of re-sharing We also found people who have higher risk-taking propensities tend to re-share information more frequently due to some personal motives such as online reputation.”
“During extreme events such as shootings, social crisis, and natural disasters, most users do not have direct access to real information,” Koohikamaili said. “Because people want to react and fill in the blanks, they tend to spread information rapidly no matter whether or not the news is true or false and the source is trustworthy or not. Results of this careless and sporadic behaviour can go beyond the online context and have several negative impacts on the society, physically and psychologically.”
Research findings indicate most social media users do not invest time in analysing the information content and source before re-sharing it, Koohikamali said. “The enjoyment dimension of information quality, however, is a significant predictor of re-sharing We also found people who have higher risk-taking propensities tend to re-share information more frequently due to some personal motives such as online reputation.”
Related Topics
Trending News & Articles
Troubles mount for Pakistani actress Saba Qamar as a sensational new video from her controversial photo shoot has made its way on the Twitter. A few days ago, Saba ...
Recently posted . 8K views . 6 min read
Actress Hansika Motwani is the latest to fall prey to the evil side of the internet as her private swimsuit pictures got leaked online without her consent. The Sout...
Recently posted . 5K views . 2 min read
It’s a lazy spring afternoon. You are at home and relaxing lousily on your couch but overall you are getting bored and searching means to entertain yourself. ...
Recently posted . 4K views . 4 min read
When Karan Johar showed Jaya Bachchan using a stool to help her husband, Amitabh Bachchan, wear his tie in Kabhi Khushi Kabhie Gham , it was a classic case of a tal...
Recently posted . 4K views . 1 min read
More in Entertainment & Fun
Aamir Khan shared a priceless photo of himself and his wife Kiran Rao on Instagram
Recently posted. 607 views . 0 min read
Turns out there are items around your household you aren’t utilizing. Yup, instead of running to the store and trying to fix something or find a solution to m...
Recently posted. 606 views . 2 min read
It's a known fact that not all scripts are written with a particular actor in mind and turning down projects owing to creative differences is more normal than w...
Recently posted. 560 views . 2 min read
Recently posted . 833 views
Recently posted . 909 views
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 839 views . 42 min read
Recently posted . 1K views . 40 min read
Tattoos are awesome. Until that moment you get tired of the snarling gorilla on your chest and would rather have it disappear from sight for the rest of eternity. A...
Recently posted. 635 views . 2 min read
Badshah is undoubtedly No.1 rapper in today’s date. He shares a huge fan following and always manages to deliver something new and interesting to his audience...
Recently posted. 801 views . 2 min read