A network-related or instance-specific error occurred while establishing a connection to SQL Server. The server was not found or was not accessible. Verify that the instance name is correct and that SQL Server is configured to allow remote connections. (provider: Named Pipes Provider, error: 40 - Could not open a connection to SQL Server) How 24-Year-Old Ritesh Agarwal Turned Oyo Into A $5 Billion Firm, National : Today Indya

Latest News

  • Home
  • National
  • How 24-Year-Old Ritesh Agarwal Turned Oyo Into A $5 Billion Firm
How 24-Year-Old Ritesh Agarwal Turned Oyo Into A $5 Billion Firm
Friday, September 28, 2018 IST
How 24-Year-Old Ritesh Agarwal Turned Oyo Into A $5 Billion Firm

A college dropout in a country where university pedigree is obsessed over, Agarwal has become an unlikely business star, with frequent appearances on televised award shows and a cover story last year in Forbes India.

 
 

Finding clean, affordable hotels in India can be a traveler's nightmare. Too often, what looks good on a website turns out to be a roach-infested room in a crumbling building where water has to be schlepped to the bathroom in a bucket.
 
Ritesh Agarwal's solution is a booking app that promises truth in advertising and branded hotels that don't deliver unpleasant surprises. The chain he started in 2013, Oyo Hotels, has already become the largest in India, a chaotic market worth $4.5 billion, according to New Delhi-based researcher Hotelivate.
 
Now Agarwal is going overseas with his franchise model, which combines a reservation site with a full stack of services for small hoteliers who want to up their game. Yesterday the company said it's raising $1 billion from SoftBank Vision Fund, Sequoia Capital and other investors to fund expansion in countries including China, where Oyo opened in November. Last week it started service in the U.K., bringing the business to a developed market for the first time.
 
"By 2023, we will be the world's largest hotel chain," the 24-year-old founder said in a recent interview at an Oyo hotel in a suburb of New Delhi, where the company is based. "We want to convert broken, unbranded assets around the globe into better-quality living spaces."
 
Makeovers
 
Oyo employs hundreds of staffers in the field who evaluate properties on 200 factors, from the quality of mattresses and linens to water temperature. To get a listing, along with a bright red Oyo sign to hang street-side like a seal of good-housekeeping approval, most hoteliers must agree to a makeover that typically takes about a month. Oyo then gets 25 percent of every booking. Rooms usually run between $25 and $85.
 
"Oyo is going all out to build a very large base of hotel partners and become a bona-fide brand," said Mrigank Gutgutia, an analyst with RedSeer Management Consulting. "Their app model works well because price-conscious travelers who search by location like to feel they have lots of choices."
 
Agarwal wouldn't give sales numbers, but he said the number of transactions has tripled in the last year, with 90 percent coming from repeat travelers -- and no money spent on advertising. There are now 10,000 hotels in 160 Indian cities, with more than 125,000 rooms, listed on the site, he said. That's about 5 percent of India's total room inventory, according to RedSeer estimates.
 
"Over 150,000 heads rest on our pillows every night," said Agarwal, a trim man who tugs at a sore ear as he talks. Constant airplane travel has given him an ear ache--one unwanted side effect of the company's hyper growth.
 
 

 
 

Dirty sheets
 
Not everyone is happy with the Oyo experience. Payal Gupta, a recent guest, was disappointed by her stay at a property near Delhi Airport, which she said felt like a house that had been hurriedly converted into a hotel. The sheets were dirty and the bathroom was cramped. "It isn't enough to have Oyo-branded shampoo and moisturizer," she said.
 
Gutgutia, the RedSeer analyst, said the company will need a steady stream of capital and an army of people on the ground to maintain standards. "Sustaining a high-quality experience could be a real challenge," he said.
 
Indian startups have been on a tear recently, with more than a dozen worth now more than $1 billion, according to researcher CB Insights. Walmart last month paid $16 billion for a majority stake in Flipkart, an online retailer founded in 2007.
 
The funding announced yesterday by Oyo values the business at $5 billion, according to a person familiar with the deal who asked not to be identified. That makes the startup India's second most-valuable, after One97 Communications, owner of Paytm, a digital payments company with financial backing from Warren Buffett's Berkshire Hathaway Inc.
 
A college dropout in a country where university pedigree is obsessed over, Agarwal has become an unlikely business star, with frequent appearances on televised award shows and a cover story last year in Forbes India.
 
Agarwal says he never stayed at a hotel until he was picked to represent his school at a trivia competition held in a town a few hours away from home when he was 12. He got the idea for Oyo a few years later, while traveling India on a shoestring budget and lodging at some truly horrible guest houses. It wasn't enough to aggregate hotels on a website, you also had to repair them, he realized. To learn the hotel business from the ground up, he spent a year cleaning rooms at one of them.
 
In 2013, he got a $100,000 fellowship from Peter Thiel, the PayPal co-founder who subsidizes students who drop out to start their own companies. The big break came in 2015, when he got $100 million in venture funding from investors including Silicon Valley's Sequoia Capital and Japan's SoftBank Group Corp.
 
In November, Agarwal brought the business to China, starting with a single listing in the industrial city of Shenzen. Now, less than a year later, travelers in the world's most populous country can choose from more than 1,000 Oyo-branded hotels and 87,000 rooms in over 170 Chinese cities.
 
For Agarwal, though, there's still a small hitch. He says his mother keeps nagging him to take a break from the business and go back to college. "But why let university interfere with my education?" he said with a laugh.
 

 
 
 
 
 

Related Topics

 
 
 

Trending News & Articles

 Article
Here is the full list of 827 porn websites banned by the DoT

While the Uttarakhand High Court has asked to block 857 websites, the Ministry of Electronics and IT (Meity) found 30 portals without any pornographic content. ...

Recently posted . 64K views . 1 min read
 

 Article
Class XII Boys Raped 16-Year-old in Dehradun School After Watching Porn on Phone: Police

The four boys as well as five school officials, including the director and principal, were arrested after the incident. The minors were presented before the Juvenil...

Recently posted . 10K views . 1 min read
 

 Article
Sept 27,2001 Rahul Gandhi and his girl friend Veronique,was arrested in Logan airport in Boston

Rahul was having an Italian passport and was carrying suitcase full of dollars. Some say it was about was it $2 million. Rahul and his girl friend was th...

Recently posted . 9K views . 7 min read
 

 Article
TOP 10 GYM EQUIPMENT BRANDS IN INDIA 2017

True – Tr...

Recently posted . 8K views . 83 min read
 

 
 

More in National

 Article
Decoding the Citizenship Bill That Has Led to Protests in Assam

This Bill amends the Citizenship Act of 1955 and defines who can be a citizen of India. The PRS Legislative Research points out to the three salient features of t...

Recently posted. 696 views . 1 min read
 

 Article
4 more airports go tag-free for handbags from today: CISF

  NEW DELHI: Four airports, including the ones in Pune and Goa, have done away with the practise of stamping and tagging of passengers'...

Recently posted. 721 views . 1 min read
 

 Article
AIIMS Cancels Surgeries, Restricts OPD as Resident Doctors Go on Indefinite Strike

The resident doctors have said they would not return to work till the head of the Rajender Prasad Center (RPC) for Ophthalmology, Atul Kumar, resigns.

Recently posted. 756 views . 1 min read
 

 Reviews
Top 10 Schools in Noida



Recently posted . 4K views . 57 min read
 

 Article
Supreme Court clears path for pension to rise manifold for employees in all firms

HIGHLIGHTS   • Supreme Court paved the way for higher pension to all private sector employees by dismissi...

Recently posted. 751 views . 3 min read
 

 Article
Desperate to go online again, Kashmiris are falling prey to VPN technology

It took Iqra Ahmad, a fashion designer from India’s Kashmir region, four years to build her fashion brand online. The downfall, though, happened almost in a s...

Recently posted. 783 views . 1 min read
 

 
 
 

   Prashnavali

  Thought of the Day

"Failure defeats losers, but inspires winners."
Robert Kiyosaki

Be the first one to comment on this story

Close
Post Comment
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


ads
Back To Top