This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel.
Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs.
If you’re new to local SEO, or want to refresh your knowledge of Google My Business, here is a quick recap of the video.
Who is Google My Business For?
The video starts off with a brief introduction to Google My Business, which is a free tool that helps local businesses manage how they appear in search results and Google Maps.
Google My Business is only for businesses that serve customers at a physical location.
So businesses that strictly operate online cannot claim a Google My Business listing.
Service-area businesses are also eligible to claim a listing as long as they have a permanent location of some sort that is staffed during opening hours.
How is Google My Business Useful?
Google My Business helps people find your business through search results and Google Maps.
It can be used to maintain accurate information about a business in search and maps. It can also be used for engaging with customers and attracting new customers.
According to Google, businesses with a verified Google My Business listing are twice as likely to be consider reputable.
Editing Information in Google My Business
You can edit information that appears in Google My Business after claiming your listing.
Google My Business allows you to edit the following pieces of information:
--Business name
--Business category
--Hours of operation
--Phone number(s)
--Website URL
--Photos for your business
--Opening date (applicable to new businesses that haven’t yet opened)
--Physical address