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TVS Motor Company Acquires British Motorcycle Marque ‘Norton’
20 April 2020 IST
TVS Motor Company Acquires British Motorcycle Marque ‘Norton’

TVS Motor Company has today announced that it has completely acquired Norton, the legendary British motorcycle manufacturer, in an all-cash deal of GBP 16 Million

 
 

TVS Motor Company, the popular South India-based motorcycle manufacturer that is famous for models like the Apache, has just announced the successful acquisition of Norton, arguably the most iconic motorcycle manufacturer from Great Britain. The Indian bike maker has said that it has acquired the British company in an all-cash deal of GBP16 million (Rs. 153 Crores).
 
TVS has acquired assets of Norton Motorcycle (UK) Limited through one of its overseas subsidiaries. The latest development can be viewed as one of the biggest acquisitions of a celebrated motorcycle manufacturer by an Indian manufacturer of mainstream motorcycles. Norton was founded by James Lansdowne Norton in Birmingham in 1898. Stuart Gardner, the current CEO of Norton, is currently being investigated for pension fraud. As per the UK regulators, Stuard Gardner, the trustee of three pension schemes from Norton, is accused of conning investors by promising them tax-free income but the same didn’t materialise.
 
Well, at this stage, there’s no clarity on the future plans of the two motorcycle brands. However, it will be pretty interesting to note how TVS works with Norton. The relationship that the South India-based manufacturer has with BMW Motorrad can’t serve as an example as former doesn’t have control over the latter due to the partnership being a non-equity one.
 
With Norton, however, things might be different as TVS will have easy access to Norton’s new 650cc platform. Through this, TVS might help rival the Royal Enfield 650cc twins. TVS is confident that thanks to the strong synergy between the two brands, Norton Motorcycle will benefit from leveraging TVS Motor Company’s global reach and supply chain capabilities to expand to new markets.
 

 
 
 
 
 

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Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


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