Ford Develops 'Buzz Car' That Detects Driver's Emotions And Displays It On The Car (Video)
Thursday, January 25, 2018 IST
While driving, the driver usually experiences a range of emotions. At times fear, at times, anger, at times happiness or maybe excitement, to name a few. And now, American multinational automaker Ford has developed a car that can not just read these emotions, but also display them on the vehicle! The new innovation has been named the ‘Buzz Car’ by Ford. It has been created in collaboration with Designworks. Buzz Car is a customised Ford Focus RS that incorporates wearable and artificial intelligence technology. Essentially, the car identifies the emotion with the help of two sensors that the driver has to wear on the wrists. While one monitors heart rate, the other measures the skin response.
The moment when the technology detects an excited emotion is called the ‘buzz moment’. Ford states that each time the sensors detect a ‘buzz moment’ – when the driver is excited and their heart rate increases – a dazzling light display appears across both the interior and exterior of the car. The Buzz Car is reportedly a Ford Focus RS that is not just equipped with wearable technology, but also a high-performance gaming PC with artificial intelligence software, light strips and thousands of LED lights. This is what helps the car translate the driver’s emotions onto the exteriors of the car. The car, however, won’t be hitting the roads anytime soon. But Ford hopes that this piece of innovation will help in understanding how vehicles can respond to drivers’ emotions.
The Mirror reports that this is part of a wider project, wherein Ford is investigating how in-car systems may one day be aware of our emotions, stress, distraction and fatigue. This will help in giving prompts and warnings and even perhaps take control during emergency situations. Studying ways to allows cars to better respond to driver emotions, seems to be a growing trend in the automotive industry, says Ford. Ultimately, the company says that the goal is to move towards safer roads and a healthier driving.
Related Topics
Trending News & Articles
View Top 5 Mobile Chargers in India as on 08 Feb 2023. This rundown is compiled according t...
Recently posted . 5K views . 6 min read
The following list of India's Top 5 Mobile Charger manufacture Brand 2019
Recently posted . 3K views . 0 min read
Rolls Royce cars are extremely luxurious. While there are many expensive pieces of equipment in Rolls Royce cars, their most relaxing feature is the silence that ...
Recently posted . 3K views . 2 min read
XUV300 is the latest entrant in the compact SUV segment.
Recently posted . 3K views . 0 min read
More in Electronics & Gadgets
Along with the Nintendo switch which has a March three release date, Nintendo may also be releasing an additional controller. Dubbed the Nintendo switch pr...
Recently posted. 767 views . 13 min read
HTC’s latest Desire smartphones offer 18:9 aspect ratio displays wrapped in sleek glass bodies.
Recently posted. 708 views . 0 min read
Your next smartphone might just throw you a curve.
Recently posted. 1K views . 0 min read
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 2K views
Recently posted . 2K views
Recently posted . 1K views . 21 min read
Recently posted . 2K views . 65 min read
The motorcycle industry and trend is heading in a good direction in India. While thrifty commuters make up most of the two-wheeler population in the country, the ...
Recently posted. 1K views . 3 min read
An alleged Bitcoin scam in South Africa has left speculators with losses of more than $80 million (roughly Rs. 542 crores) as an investment company admitted Friday ...
Recently posted. 885 views . 1 min read