Burger King just launched a new ad campaign featuring a moldy Whopper, and it reflects a trend taking over the fast-food industry
Tuesday, February 25, 2020 IST
• On Wednesday, Burger King posted a video of a Whopper decomposing and growing moldy on YouTube as part of an ad campaign.
• The campaign is meant to draw attention to the chain's move away from preservatives and artificial flavors, which many fast-food chains have long been criticized for.
• The move is emblematic of a larger trend in the fast-food industry towards more "natural" and socially conscious foods.
"Natural" beauty has finally made its way into fast-food advertising.
On Wednesday, Burger King released a time-lapse video of its flagship burger decomposing and becoming covered in mold over the course of 34 days.
The stunt is part of the chain's campaign to highlight its move away from preservatives and artificial ingredients. The chain has removed preservatives from the Whopper in most European markets and select US markets, according to a press release sent in an email to Business Insider.
"At Burger King we believe that real food tastes better," Fernando Machado, Restaurant Brands International's chief marketing officer, said in the press release. "That's why we are working hard to remove preservatives, colors, and flavors from artificial sources from the food we serve in all countries around the world."
Burger King is in the process of rolling out preservative-free Whoppers across the US and will serve them in all US restaurants by the end of 2020.
This move reflects a larger trend in the fast-food industry towards "natural" and socially conscious foods. McDonald's switch from frozen to fresh beef for its Quarter Pounders led to a spike in its burger sales for the first time in five years. And, at the end of January, Popeyes became the latest major chain to sign onto the Better Chicken Commitment, which mandates higher welfare standards for poultry used in the chain's food.
Artificial ingredients in fast food have long been a subject of fascination and scrutiny. In Iceland, a McDonald's hamburger and fries have remained on display since the last McDonald's restaurant in the country closed in 2009. The burger and fries have remained pristinely preserved and mold-free for over 10 years, seemingly showing no signs of de
Related Topics
Related News & Articles
Going eco-friendly and skipping all that plastic is the need of the hour.
In keeping with the world’s need to get rid o...
Recently posted . 1K views . 3 min read
The keto diet focuses on healthy fats, low-carbohydrates and moderate amounts of protein. Through a process called ketogenesis, the liver converts fats into ketone ...
Recently posted . 1K views . 1 min read
Kalmi vadas are made from the dough prepared from grinded Bengal gram (chana dal), grated cabbage and other spices. The kalmi vadas are fried two times so they are ...
Recently posted . 1K views . 21 min read
It is not the type of drug typically taken by thrillseekers.
Recently posted . 1K views . 0 min read
According to the study, paternal exercise had a significant impact on the metabolic health of offspring well into their adulthood.
Recently posted . 805 views . 1 min read
Trending News & Articles
Lung cancer is usually not noticeable during the early stages. Most people are diagnosed when the disease is at an advanced stage. According to Cancer.org, it is ...
Recently posted . 8K views . 2 min read
The health benefits of wood apple include [1] relief from constipation, indigestion, peptic ulcer, piles, respiratory problems, diarrhea, and dysentery. It also b...
Recently posted . 6K views . 2 min read
Bael, also known as the “Wood Apple”, is a species native to India. The bael tree is considered to be sacred to the Hindus. A famous drink known as sh...
Recently posted . 5K views . 2 min read
The scientists likewise shared how much liquor an individual can drink prior to facing overabundance risk challenges their wellbeing, contrasted with somebody who...
Recently posted . 5K views . 1 min read
More in Food & Health
And what kind of navel do you have?
The navel is a hollowed or raised area of the abdomen in all mammals which isn’t conside...
Recently posted. 1K views . 3 min read
If your motto in life goes something like *twinkle twinkle little star, point me to the cheapest bar* read on to know where you can find cheap and cheerful drinks w...
Recently posted. 1K views . 1 min read
Promi Khisa, 23, was in serious agony throughout the previous seven years on account of an auto-resistant malady and she was wheel-chair destined for around eightee...
Recently posted. 1K views . 21 min read
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 2K views
Recently posted . 3K views
Recently posted . 2K views . 119 min read
Recently posted . 2K views . 137 min read
Did you know that chicken soup not only soothes cold, but also gives you the feeling of happiness and well-being, making it a true comfort food?
Recently posted. 864 views . 1 min read
Highlights
Virat Kohli reportedly turned vegan four months ago
Reports said Virat has been 'feeling stronger...
Recently posted. 1K views . 1 min read