What makes people re-share information on social media sites?
Friday, October 27, 2017 IST
A study was conducted with an aim to uncover how the perception of the three dimensions of information quality — reliability, relevance, and enjoyment — could influence users’ intention to re-share the content they see on social network sites. The research was carried out by Dr Mehrdad Koohikamali, assistant professor in the School of Business at the University of Redlands, and Dr Anna Sidorova, associate professor of information technology and decision sciences at University of North Texas.
“During extreme events such as shootings, social crisis, and natural disasters, most users do not have direct access to real information,” Koohikamaili said. “Because people want to react and fill in the blanks, they tend to spread information rapidly no matter whether or not the news is true or false and the source is trustworthy or not. Results of this careless and sporadic behaviour can go beyond the online context and have several negative impacts on the society, physically and psychologically.”
Research findings indicate most social media users do not invest time in analysing the information content and source before re-sharing it, Koohikamali said. “The enjoyment dimension of information quality, however, is a significant predictor of re-sharing We also found people who have higher risk-taking propensities tend to re-share information more frequently due to some personal motives such as online reputation.”
“During extreme events such as shootings, social crisis, and natural disasters, most users do not have direct access to real information,” Koohikamaili said. “Because people want to react and fill in the blanks, they tend to spread information rapidly no matter whether or not the news is true or false and the source is trustworthy or not. Results of this careless and sporadic behaviour can go beyond the online context and have several negative impacts on the society, physically and psychologically.”
Research findings indicate most social media users do not invest time in analysing the information content and source before re-sharing it, Koohikamali said. “The enjoyment dimension of information quality, however, is a significant predictor of re-sharing We also found people who have higher risk-taking propensities tend to re-share information more frequently due to some personal motives such as online reputation.”
Related Topics
Trending News & Articles
While the Uttarakhand High Court has asked to block 857 websites, the Ministry of Electronics and IT (Meity) found 30 portals without any pornographic content.
...
Recently posted . 64K views . 1 min read
The four boys as well as five school officials, including the director and principal, were arrested after the incident. The minors were presented before the Juvenil...
Recently posted . 10K views . 1 min read
Rahul was having an Italian passport and was carrying suitcase full of dollars. Some say it was about was it $2 million.
Rahul and his girl friend was th...
Recently posted . 9K views . 7 min read
True – Tr...
Recently posted . 8K views . 83 min read
More in
Shares of ICICI Lombard General Insurance Company made a tepid debut at bourses today, falling nearly 2% from the issue price of Rs 661.
Recently posted. 784 views . 4 min read
Despite retail demand being strong, commercial vehicle companies are relying on discounts to clinch bulk deals
Recently posted. 919 views . 0 min read
India's ambitious and keenly watched lunar mission, Chandrayaan 2, was a high point in the country's advancement in space exploration.
Recently posted. 700 views . 1 min read
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 2K views
Recently posted . 2K views
Recently posted . 4K views . 34 min read
Recently posted . 4K views . 126 min read
In a landmark move, the President of India gave his assent to the Bankruptcy Ordinance, which has virtually closed the door on errant promoters wanting to regain co...
Recently posted. 870 views . 3 min read
Pakistan has blamed Prime Minister Narendra Modi for "deceiving" BRICS nations and claimed that India is "urgently attempting to shroud its brutaliti...
Recently posted. 824 views . 19 min read