Lacoste Replaced Iconic Crocodile Logo With 10 Endangered Species To Raise Awareness
Monday, February 18, 2019 IST
The sports apparel brand Lacoste, known for their upscale polo shirts that come with the iconic crocodile logo, raised over $328,000 for conservation efforts last year with a promotional line of shirts that brought attention to endangered species. The now sold-out line of polo shirts replaced that crocodile with various endangered species and were a limited edition item.
Instead of featuring one crocodile, a limited edition collection from the company shipped with ten different logos, each of them depicting a different endangered species. Each design was produced in a limited number, correlating with the estimated population size of each species.
For example, it is estimated that there are only 350 Sumatran Tigers on the planet, so 350 polos were made with the Sumatran Tiger logo.
Other species include the California porpoise, the Burmese turtle, the northern weasel maki, the Java rhino, the eastern black crested gibbon, the kakapo, the California condor, the saola, and the Anegada iguana.
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The entire collection immediately sold out, with 1,775 shirts selling for $185 each. All of the profits from the sales were donated to the IUCN conservation, and donations are still rolling in from people who just want to support the cause. According to the numbers that were released, it can be easily calculated that the clothing line was able to raise over $328,275 for conservation efforts.
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