After launching the world's largest mobile phone-manufacturing factory in Noida in July, Samsung has now opened its biggest experience centre in Bengaluru.
Opera House, the 33,000 sq ft iconic building in the city’s central business district, has been given a facelift to showcase Samsung's mobile devices and other consumer electronic products. It has a service centre for phones and is equipped with high-speed public Wi-Fi.
“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people,” said H C Hong, president and chief executive officer at Samsung southwest Asia. These experiences revolve around transformative technologies such as virtual reality (VR), artificial intelligence and Internet of Things.
A customer will be able to enjoy VR experiences such as the 4D sway chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, experience a space battle, or a roller-coaster ride. For those who enjoy kayaking, rowing, or cycling, they can do so through VR.