Burger King just launched a new ad campaign featuring a moldy Whopper, and it reflects a trend taking over the fast-food industry
Tuesday, February 25, 2020 IST
• On Wednesday, Burger King posted a video of a Whopper decomposing and growing moldy on YouTube as part of an ad campaign.
• The campaign is meant to draw attention to the chain's move away from preservatives and artificial flavors, which many fast-food chains have long been criticized for.
• The move is emblematic of a larger trend in the fast-food industry towards more "natural" and socially conscious foods.
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