Burger King forced to apologise over offensive World Cup ad mocking Russian women
Thursday, June 21, 2018 IST
The Russian division of Burger King offered lifetime supply of free burgers to Russian women if they get pregnant by World Cup players.
The Russian division of global fast food chain Burger King apologised for an advertisement that offered lifetime supply of free burgers and USD 47,000 for Russian women if they get pregnant by World Cup players.
The announcement was removed Tuesday from Burger King’s social media accounts after many users rebuked it as tasteless and sexist. According to The Associated Press, Burger King promised a reward of lifetime supply of burgers to women who get “the best football genes” and “ensure the success of the Russian team for generations to come.”
Burger King’s statement:
“We apologize for the statement we made. It turned out to be too insulting.
We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application.”
In a statement on Wednesday to The Associated Press, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online.” It said the offer “does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”
Related Topics
Trending News & Articles
ALMATY: Hour upon hour, day upon day, Omir Bekali and other detainees in far western China's new indoctrination camps had to disavow the...
Recently posted . 226K views . 1 min read
If you have payed attention to the belly buttons of people on the beach or the members of your family, you have probably noticed that they have different shapes and...
Recently posted . 10K views . 2 min read
The Langya henipavirus has a place with a similar group of infections, including Nipah, which is known to kill up to 3/4 of people in extreme cases.
Recently posted . 7K views . 1 min read
Queen's death: The eldest of her four children, Charles, Prince of Wales, who at 73 was the oldest heir apparent in British history, became king immediately...
Recently posted . 6K views . 1 min read
More in Global
As a person grows, so does their outlook towards life. Your perspective keeps changing as you pass childhood through youth, and then, old age. You learn that ther...
Recently posted. 1K views . 2 min read
It means that a user only has to register their fingerprint with a service once and then the fingerprint will work for both the native application and the web servi...
Recently posted. 1K views . 1 min read
To give you the opportunity of taking the ultimate revenge on your ex this Valentine's Day, a zoo in England is asking you to name one of their pet cockroaches ...
Recently posted. 924 views . 1 min read
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 2K views
Recently posted . 2K views
Recently posted . 4K views . 67 min read
Recently posted . 4K views . 99 min read
The number of H-1B visas for ‘initial employment’ issued to Indians dipped by 4% in the 12-month period ending September 30, 2017. In all, 67,815 visa...
Recently posted. 1K views . 1 min read
We all know how our oceans are choking from plastic. This is a menace which seems to have no end! Single-use plastic is one of the most time-consuming things to get...
Recently posted. 1K views . 2 min read