Indian Men Shop More Than Women:Flipkart
Monday, December 26, 2016 IST
If you think shopping is women's forte, think again. in keeping with the e-trade platform Flipkart, over 60 percent of customers who bought electronics, private audio, footwear and lifestyle products on its platform in 2016 have been guys.
consistent with the #FlipTrends2016 take a look at, 25-34-yr-olds comprised the maximum lively consumers online. interestingly, 15 percent of customers on Flipkart were from the over 45 years age institution, which notably had been the notion of being more proof against online purchasing.
The findings analysed the web shopping possibilities of extra than 100 million clients across India from January 1 to December 15.
top brands that remained favourite throughout the 12 months were Samsung, Lenovo, SanDisk, Mi and UCB.
In 2016, sales of branded products throughout categories noticed a sharp increase, as more of Tier 2 and Tier three Indian towns took to purchasing online.
classes like garb, smartphones and electronics dominated online income this 12 months. 80 according to cent of our visitors comes from a cell," the corporation said in a statement.
Indians had been seen shopping for aspirational products and excessive price items inclusive of top rate telephones, purchase electronics and appliances.
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