Recently, Google plans to crack down on Android app developers who break app store rules by showing out-of-app advertisements. While doing so, they have banned over 600 Android apps from the Play Store for breaking the Google Play Store policy.
Out-of-app advertisements are the advertisements that originate from one app but appear on top of other apps or the device’s home screen. The users also do not have a clue about the origin of the apps.
The new advertisement rules enforcement came after Google removed over 600 Android apps from the play store and banned the respective developers of the apps. Google also banned the developers of those Android apps from their monetisation platforms like Google Admob and Google Ad Manager.
The second ban that has been imposed on the developers of the Android apps would prevent app makers from monetising their apps even through third-party sources. Google’s senior product manager, Per Bjorke said that they intervened after they came to know about the new techniques used by developers of Android apps to show out-of-app advertisements to users.
He also said that they have recently developed an innovative machine-learning based approach to identify instances when apps show out-of-context ads, leading to the enforcement that they in-turn announced.