A network-related or instance-specific error occurred while establishing a connection to SQL Server. The server was not found or was not accessible. Verify that the instance name is correct and that SQL Server is configured to allow remote connections. (provider: Named Pipes Provider, error: 40 - Could not open a connection to SQL Server) How Did Acharya Chanakya Die?, History & Classics : Today Indya

Latest News

  • Home
  • National
  • Patanjali enters branded apparel space, aims Rs 1,000 crore business in FY20
Patanjali enters branded apparel space, aims Rs 1,000 crore business in FY20
Saturday, November 10, 2018 IST
Patanjali enters branded apparel space, aims Rs 1,000 crore business in FY20

Baba Ramdev-led Patanjali Ayurved on Monday forayed into the fast growing branded apparel segment through its brand 'Paridhan' and expects a sale of around Rs 1,000 crore next fiscal.

 
 

The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on franchise model.
 
It has introduced three brands -- Livfit, Aastha and Sanskar-- targeting customers across all age groups.
 
"This year, we would have a network of 100 stores ranging between 500-2,500 sq feet. We are aiming a turnover of around Rs 1,000 crore in the next fiscal," said Baba Ramdev.
 
He further added:"It would also be available online by next year. We are working on it."
 
While Sanskar would be a range of menswear, Aastha is a women's brand and Livfit would have a range of sportswear and Yoga dresses.
 
"Our target is to compete with multinational companies in this field such as adidas, Puma," he said adding the Paridhan range would be around 30-40 per cent cheaper and would target ordinary people.
 
The company may plan to have standalone store of its three brands, depending on the catchment area and availability of space, said K M Singh, who is heading the apparel business of Patanjali.
 
According to Ramdev, in textile industry, 90 per cent sales is through unorganised segment and the branded segment accounts only 10 per cent, in which there is hardly any Indian brand.
 

 
 
 
 
 

Related Topics

 
 
 

Trending News & Articles

 Article
Nostradamus prediction : India will produce the immortal ruler

Quatrain 75, Century X Long awaited, he will not take birth in Europe,  India will produce the immorta...

Recently posted . 19K views . 2 min read
 

 Article
Dark side of Alauddin Khilji's sexuality and Baccha Bazi that led to his brutal death!

Secret's of Alauddin Khilji's sexuality Several historians argue that the roots of ancient Indian history, especially linked to ...

Recently posted . 8K views . 1 min read
 

 Article
Untold Truth Behind Rani Padmavati & Alauddin Khilji That You Need To Know

There are various challenging stories about Rani Padmavati otherwise known as Padmini. While from one viewpoint, the Rajputs keep up the holiness of everything iden...

Recently posted . 5K views . 1 min read
 

 Article
A newborn kangaroo is about as long as a paperclip

The kangaroo is a marsupial. A distinctive characteristic common to marsupials is that, with most, the young are carried around in a pouch. They are mainly found in...

Recently posted . 4K views . 1 min read
 

 
 

More in National

 Article
The ten most expensive paintings in history

While some people value paintings according to beauty, skill, or uniqueness, there are others who value them according to their price. So what is the world’s ...

Recently posted. 1K views . 21 min read
 

 Article
History of Nalanda University

History of Nalanda University

Recently posted. 1K views . 0 min read
 

 Article
Interesting Facts About Jyotiraditya Scindia's Rs 4000 Cr Jai Vilas Palace We Bet Most Don't Know

Residing in the heart of the beautiful state of Madhya Pradesh, the lovely city of Gwalior is known for its palaces and temples and offers a history-rich aesthetic ...

Recently posted. 1K views . 2 min read
 

 Article
Remembering Raja Ramanna: The Unsung Man Who Put India on the Nuclear Power Map

A visionary scientist, pianist, author and Sanskrit scholar, this multi-disciplinary genius is why India today holds the status of a ‘developed nation&rsquo...

Recently posted. 1K views . 1 min read
 

 Article
History of Chambal

The divine origin of Indian Rivers is an article of faith for many millions of believers. Celebrated, and worshipped, the River is revered as a physical manifesta...

Recently posted. 1K views . 5 min read
 

 
 
 

   Prashnavali

  Thought of the Day

I am not afraid. I was born to do this.
Anonymous

Be the first one to comment on this story

Close
Post Comment
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


ads
Back To Top