Prime Minister Narendra Modi is on his way to make his 'Make in India' campaign a grand success.
As more and more countries shake hands with India on this campaign, Modi is likely to give the same a big push while inaugurating the Hannover Fair in Germany on April 12. Hannover Fair is the world's largest industrial fair being held on the Hanover fairground in Hanover, Germany, every year, since 2006. India as a country partner will see 350 enterprises in 2015.
Here is a list of 10 Indian brands that are giving tough competition to the foreign ones:
1. Cafe Coffee Day:
Cafe Coffee Day (CCD) is an Indian cafe chain owned by Chikmagalur-based Amalgamated Bean Coffee Trading Company. This largest producer of Arabica beans in Asia grows coffee in its own estates of 12,000 acres and exports the same to various countries including USA, Europe and Japan. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. As of September 2014, there are 1640 outlets across 29 states of India. Cafe Coffee Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague. Today, the company is known for owning the plantations, growing the coffee, making the coffee machines and even making the furniture for its outlets.
2. Old Monk:
Despite any advertising, this Indian brand of rum has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years. Launched on December 19, 1954, Old Monk Rum (OMR) is owned by Mohan Meakin Limited and is produced in Ghaziabad, Uttar Pradesh. Old Monk was ranked 5th among Indian spirits brands in Impact International's 2008 list of "Top 100 Brands At Retail Value" with a retail value of 240 million dollars. Old Monk is sold by some retailers in Russia, USA, UK, Japan, UAE, Estonia, Finland, New Zealand and Canada.
3. Micromax:
This Indian consumer electronics company headquartered in Gurgaon (Haryana) surpassed South Korea's Samsung by shipping the most number of phones in a single quarter in India, in the year 2014. Micromax, which started as an IT software company in 2000, became the first Indian mobile company to start sales in Russia on January 24, 2014.
Both Bollywood and Hollywood celebrities including Akshay Kumar, Twinkle Khanna and Hugh Jackman have endorsed this Indian mobile phone brand.
4. Royal Enfield:
This Indian motorcycle manufacturing company based in Chennai is known for its flagship motorcycle Royal Enfield Bullet and other mid-premium motorcycles with the characteristic thumping engine sounds and high capacity engines, all over the globe. The bikes produced by this company are also exported to counties in Europe and the US. Royal Enfield's current market share in the 250-800 cubic-centimeter segment is above 95 per cent.
5. Louis Phillipe:
This premier Indian brand of men's apparel that started in 1989 is owned by Madura Fashion and Lifestyle, a division of the Aditya Birla Group. The group also owns many other clothing and lifestyle brands namely, Van Heusen, Allen Solly and Peter England. Today, the group has an extensive network comprising 700 exclusive franchise stores, many department chains and over 2000 premium multi-brand trade outlets, both within and outside India.