Generally, these events go as planned but there are also times when mistakes happen. Below are what we consider to be 10 of the biggest launch fails of all time.
1. Apple faced a network issue, where they couldn't open a webpage, during the launch event of iPhone 4.
In 2010 when the company introduced the iPhone 4, Steve Jobs tried to load The New York Times post several times on the dedicated Safari browser. Because it was shown live to the public, errors were very likely to take place.
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Even after several attempts, Jobs failed to load the page. Later, the company found out that the problem was with the Wi-Fi network and not the phone.
During the launch, everyone connected their devices with the network because of which the phone couldn't get the speed to load the page.
2. The most anticipated feature of Apple iPhone X, FaceID, didn't work as expected during the live presentation.
iPhone 4 launch event was not the only event that faced problems. In 2017, during the launch event of iPhone X people witnessed something similar.
The new facial recognition feature that users were waiting for didn't work when Craig Federighi, Apple's Senior Vice President of Software Engineering, picked the phone to showcase the feature to the public.
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Before giving the live demo, Federighi said that the new iPhone model could be unlocked with just a glance. But instead of unlocking, the phone asked him to enter the access code. However, the second phone worked just as expected.
It turned out that while preparing the device for the presentation the FaceID system was not trained to recognise Federighi's face, while the second device already had the face data, hence it unlocked.
3. Volvo's automatic braking feature didn't work during the showcase event and the car crashed into a truck.
In the same year when iPhone 4 failed, the Swedish company, Volvo, decided to use its S60 sports sedan to showcase the new automatic braking system. The car was supposed to make an emergency stop as soon as it detects an object in the way.
But unfortunately, the car didn't register the truck which was on its way and crashed into in.
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4. During the live launch event of Microsoft's tablet, the device stopped working as the host was talking about the performance of the device.
The next hilarious incident took place in the year 2012 when Steven Sinofsky, former President of the Windows Division at Microsoft, was giving a presentation about Microsoft Surface Tablet.
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As Sinofsky was talking about the device's impressive performance, the tablet stopped working.
The funniest thing about this incident was that the device stopped working as soon as Sinofsky started using Internet Explorer. So it seems like it's not just us, Microsoft also faced issues with the browser.
After several unsuccessful attempts to make the device work again, Sinofsky was forced to switch the tablet.
5. A broken teleprompter made Michael Bay leave the stage during Samsung's annual CES presentation because he didn't know what to say.
Imagine you are on stage and hundreds of people are watching you but don't have anything to say. What would you do? Leave, right? Well, this is exactly what happened during Samsung's 2014 event.
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Famous film director and producer, Michael Bay, was invited in an event to share his experiences about Samsung's latest curved TV. The event host asked Bay to tell about his experiences about the TV, however, after speaking a couple of words, Bay stopped.
He waited for a few seconds before leaving the stage. Later people found out that the teleprompter that was supposed to display Bay's speech broke before he could start.