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8 IN 10 INDIAN YOUNGSTERS USE SMARTPHONE FOR SHOPPING
Friday, January 20, 2017 IST
8 IN 10 INDIAN YOUNGSTERS USE SMARTPHONE FOR SHOPPING

More than eight in 10 young adults use their smartphones for shopping, a survey has shown.

The findings, by digital marketing firm Regalix, showed that a whopping 83 percent used their advanced smartphones for some online retail shopping, emarketer.com reported on January 18.

Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.

Only 28 percent of respondents made a weekly purchase using their device.

One-third of those polled bought something via smartphone monthly, while one-quarter did so on a quarterly basis.

Further, 94 per cent respondents revealed that apps were more convenient than mobile websites.

However, citing the example of Myntra — an apparel-focused e-commerce platform owned by Flipkart — the study indicated that Indian consumers still prefer the flexibility of having the option of using either the mobile web or a native app.

Myntra took to an app-only platform in 2015 but re-launched its mobile site in early 2016.

Interestingly, just 19 percent of smartphone users admitted to being influenced by mobile advertising.

The study was based on a September 2016 survey of adult smartphone owners under 35 in India conducted by Regalix.

 
 
 
 
 

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Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


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