The entry into the segment is aimed at supporting the government in its various measures towards Covid-19 relief and address the huge need of hand and surface sanitisation in these testing times, Asian Paints said in a statement.
“The product is being manufactured at company’s existing plant at Ankleshwar, Gujarat, after obtaining all the necessary statutory approvals and permissions,” it added.
Commenting on the launch, Asian Paints Managing Director and Chief Executive Officer Amit Syngle said the company has been working in the health and hygiene space for some time and had introduced earlier Royale Health Shield, a product which provides bacterial protection for homes.
“We felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the government in fighting against the Covid-19 pandemic,” he added.
Asian Paints has already committed Rs 35 crore towards central as well as other state emergency relief funds to combat Covid-19. It is also working with several NGOs for providing food, masks and sanitizers.