‘Fair & Lovely’ cream rebranded‘Glow & Lovely’
Saturday, March 7, 2020 IST
The face cream previously called Fair & Lovely will be called Glow & Lovely, the company said in an emailed statement. A men’s version will be renamed Glow & Handsome.
The marketing pitch for Fair & Lovely has been rooted in deeply entrenched concepts of beauty in India -- the company’s second-largest market after the U.S. -- where darker skin is viewed as undesirable and often associated with people at the bottom of Hinduisim’s caste system. Matrimonial advertisements in India’s largest newspapers routinely specify the need for a “fair” bride.
As India’s leading whitening cream, Fair & Lovely has been a regular target for social media activists over the years. Television cooking-show host Padma Lakshmi last month tweeted that the makers of the product needed to “pack their fake cosmetics and GO!!” A previous campaign saw dark-skinned women post pictures of themselves under the hashtag #unfairandlovely in 2016.
The rebranded products will be on store shelves in the coming months. The terms “fair,” “whitening,” and “lightening,” will also be removed from packaging and marketing materials, the company has said.
Related Topics
Related News & Articles
Indian-Americans, most of whom are highly skilled and came to the US mainly on H-1B work visas, are the worst sufferers of the current immigration system.
...
Recently posted . 686 views . 2 min read
New Delhi: Pakistan is building six dams on Indus river in Pakistan-occupied-Kashmir (PoK) with the assistance of China, informed the External Affairs Ministry in t...
Recently posted . 785 views . 14 min read
HIGHLIGHTS
*Jeff Bezos, the 54-year-old founder of Amazon.com was dating Lauren Sanchez, a ...
Recently posted . 786 views . 4 min read
Former United Airlines passenger David Dao said he "just cried" when he first saw the 2017 video footage showing him being dragged from the plane
Recently posted . 872 views . 1 min read
She suffered from mercury poisoning from a tainted anti-wrinkle cream imported from Mexico, KCRA reported.
Recently posted . 688 views . 1 min read
Trending News & Articles
ALMATY: Hour upon hour, day upon day, Omir Bekali and other detainees in far western China's new indoctrination camps had to disavow the...
Recently posted . 202K views . 1 min read
If you have payed attention to the belly buttons of people on the beach or the members of your family, you have probably noticed that they have different shapes and...
Recently posted . 9K views . 2 min read
In this age of terror, there might be nothing more terrifying than the thought of an attack carried out with chemical weapons. We’ve all heard the horrific ...
Recently posted . 4K views . 4 min read
Body fitness is one thing that everyone wants to maintain irrespective of age. Going to the gym and doing some great exercise always helps to maintain your body fit...
Recently posted . 4K views . 2 min read
More in Global
Studies reveal that life on the moon is now possible, but only for Earth's toughest creatures who can survive extreme conditions.
Recently posted. 694 views . 0 min read
• The bouquet of content is mainly in Hindi, although there are some videos in Tamil and Kannada
&bul...
Recently posted. 785 views . 2 min read
Earlier, researchers from different scientific organisations have detected pools of liquid water beneath the planet's south pole in the line of interconnected a...
Recently posted. 819 views . 1 min read
Recently posted . 953 views
Recently posted . 924 views
Recently posted . 2K views
Recently posted . 1K views
Recently posted . 2K views . 52 min read
Recently posted . 1K views . 49 min read
Patna-based doctor Pramod Kumar has been trying to buy an apartment in the National Capital Region for some time now. Recently, while scanning ads placed by devel...
Recently posted. 707 views . 2 min read
Astana: Prime Minister Narendra Modi, who is in Kazakhstan capital Asthana, will address the Shanghai Cooperation Organization or SCO summit on Friday. SCO is a con...
Recently posted. 692 views . 33 min read