‘Fair & Lovely’ cream rebranded‘Glow & Lovely’
Saturday, March 7, 2020 IST
The face cream previously called Fair & Lovely will be called Glow & Lovely, the company said in an emailed statement. A men’s version will be renamed Glow & Handsome.
The marketing pitch for Fair & Lovely has been rooted in deeply entrenched concepts of beauty in India -- the company’s second-largest market after the U.S. -- where darker skin is viewed as undesirable and often associated with people at the bottom of Hinduisim’s caste system. Matrimonial advertisements in India’s largest newspapers routinely specify the need for a “fair” bride.
As India’s leading whitening cream, Fair & Lovely has been a regular target for social media activists over the years. Television cooking-show host Padma Lakshmi last month tweeted that the makers of the product needed to “pack their fake cosmetics and GO!!” A previous campaign saw dark-skinned women post pictures of themselves under the hashtag #unfairandlovely in 2016.
The rebranded products will be on store shelves in the coming months. The terms “fair,” “whitening,” and “lightening,” will also be removed from packaging and marketing materials, the company has said.
Related Topics
Related News & Articles
US President Donald Trump's plan to ban spouses of high-skill visa holders from working will likely push 100,000 people out of jobs and negatively affect the vi...
Recently posted . 822 views . 2 min read
HIGHLIGHTS
*Jeff Bezos, the 54-year-old founder of Amazon.com was dating Lauren Sanchez, a ...
Recently posted . 870 views . 4 min read
The husband-and-wife duo walked away unscathed and advanced to the next round.
Recently posted . 849 views . 0 min read
ARE you a cactus lover? Anyone can fall in love with cactus plants, especially when they are flowering.
Recently posted . 1K views . 1 min read
Former United Airlines passenger David Dao said he "just cried" when he first saw the 2017 video footage showing him being dragged from the plane
Recently posted . 947 views . 1 min read
Trending News & Articles
ALMATY: Hour upon hour, day upon day, Omir Bekali and other detainees in far western China's new indoctrination camps had to disavow the...
Recently posted . 211K views . 1 min read
If you have payed attention to the belly buttons of people on the beach or the members of your family, you have probably noticed that they have different shapes and...
Recently posted . 10K views . 2 min read
The Langya henipavirus has a place with a similar group of infections, including Nipah, which is known to kill up to 3/4 of people in extreme cases.
Recently posted . 5K views . 1 min read
Queen's death: The eldest of her four children, Charles, Prince of Wales, who at 73 was the oldest heir apparent in British history, became king immediately...
Recently posted . 5K views . 1 min read
More in Global
Pakistan Cricket Board (PCB) have banned batsman Sharjeel Khan from all cricketing exercises for a long time over the Pakistan Super League (PSL) spot-settling emba...
Recently posted. 827 views . 7 min read
Garage doors are an integral part of your home or business and require a great deal of care. When there is something wrong with the door, you need to get it fixed...
Recently posted. 814 views . 1 min read
Launched in 1977, NASA's Voyager 2 probe is a little less than 17.7 billion kilometres from Earth, or more than 118 times the distance from Earth to the Sun.
Recently posted. 1K views . 1 min read
Recently posted . 788 views
Recently posted . 1K views
Recently posted . 2K views
Recently posted . 1K views
Recently posted . 3K views . 99 min read
Recently posted . 3K views . 52 min read
In recent years, scientists have been pointing to the decline of bee populations across the world and warning of a potential collapse of bee colonies, which could h...
Recently posted. 1K views . 2 min read
The bee makes its nest in termite mounds, using its large fang-like mandibles to collect sticky resin to protect its home from the termites.
...
Recently posted. 771 views . 1 min read