Bollywood whiz Salman Khan is no more drawn out the brand represetative for the refreshment goliath Coca Cola India.

The organization dropped Khan as brand represetative for its soda 'Thums Up' following four years of affiliation. The agreement with Khan had lapsed a month ago and the organization picked not to recharge it because of on-screen character's relationship with reality appear, Bigg Boss.

A joint proclamation discharged by Salman Khan and Coca Cola India on Wednesday night cleared up that Khan was focused on a current association with an every day TV appear, which this year happens to be supported by a brand that contends with the Coca-Cola India item portfolio. "In light of this, both sides have commonly chosen not to restore the present contract," said the announcement.

While the announcement did not say the name of the show and the opposition mark, Salman Khan-tied down Bigg Boss, a reality demonstrate has joined Parle Agro's carbonated squeezed apple mark Appy Fizz as the show's principle support, finishing its two-year relationship with online retailer Snapdeal.

Parle Agro will pay Colors television slot between Rs 35 crore and Rs 45 crore for the season, according to the media purchasers.

As indicated by the business sources, Coca Cola India is in chats with performer Ranveer Singh to supplant 50-year-old Khan. In any case, the organization did not unveil insights about the issue.

Khan has been among the top big name endorsers allegedly charging Rs 5 crore for every year per mark. As of late, he had pursued discussion when he upheld Pakistani craftsmen saying "they were not fear mongers" in the wake of a level headed discussion on whether they ought to be permitted to work in Indian motion pictures after the Uri assault.

Coca Cola India had restricted in Salman as its image diplomat for the second time to support its Thums Up brand in October 2012 supplanting another Bollywood star Akshay Kumar. He had before embraced the brand in mid 2000s.

Prior, Coca-Cola India had likewise consented to an arrangement with Being Human - The Salman Khan Foundation - to mutually advance, consider and execute altruistic and social exercises.