IPL 2019: Dates released for first two weeks as brands rain for broadcast and streaming sponsorship
Friday, February 22, 2019 IST
The Indian Premier League will hold its 12th season in 2019 and it is now confirmed that the league will start from 23 March. The league was earlier organised in the months of April-May but has been preponed due to the
ICC World Cup 2019 which will begin from the last week of May.
The
IPL 2019 schedule has only been released for the first two weeks due to the looming General Elections in April and May. Chennai Super Kings and Royal Challengers Bangalore are set to lock horns in the opening match of 2019 IPL at the MA Chidambaram Stadium.
Although India are holding their General Elections in 2019, the IPL has not been shifted overseas which was the case in 2009 and 2014. Since the complete league is to be held in India, there are a lot of sponsors who see this as a tremendous marketing opportunity in two big tournaments — IPL in India and World Cup in England & Wales.
A lot of sponsors have already joined in the broadcast category such as Asian Paints, Maruti Suzuki, Swiggy, Big Bazar, Polycab Wires, Dream11, MakeMyTrip, Voltas, MRF and Samsung QLED television. These brands have joined as the Associate Sponsors in the broadcast category while the Flipkart owned Phone Pe is one of the main sponsors for Star Sports this season, the other being Thums Up. Star Sports continues to remain the official broadcaster of the IPL.
The major partners in the Digital Streaming Category are Tata Nexon, FBB and Star Plus. The Coca-Cola Company, Amazon Pay, Swiggy and Dream 11 have also signed deals as the Co-Presenting sponsors during the live streaming of the league events. The other brands such as Maggi (owned by Nestle), Flipkart and Maruti Suzuki have joined as the Associate Sponsors in the streaming category.
So far more than 20 different brands have joined hands with IPL for the 2019 season as this season of the IPL has been speculated to be one of the biggest seasons. Also, the title sponsorship is still held by the Chinese brand Vivo and Paytm is the Umpire partner of IPL. Ceat has retained its position as the Strategic Time Out partner as well.
Related Topics
Trending News & Articles
Sachin Tendulkar was the pillar of an Indian victory in the Coca-Cola Cup in Sharjah in 1998. Tendulkar’s belligerence won India the championship against a fo...
Recently posted . 205K views . 1 min read
Khashaba Dadasaheb Jadhav (Marathi: श्री. खाशाबा दादासाहेब जाधव, January 15, 1926 – August 14, 1984) was an Indian athlete. He is best known as a wrestler who...
Recently posted . 8K views . 60 min read
Asad Rauf, a previous ICC World class Board umpire from Pakistan, kicked the bucket at 66 years old.
Recently posted . 6K views . 0 min read
During the examination, it was uncovered that the CWG Organizing Committee had paid a messed up sum for planning and buys. The underlying evaluation for putting tog...
Recently posted . 6K views . 2 min read
More in Sports
Previous India opener Virender Sehwag was not by any stretch of the imagination bewildered that there was another episode of defilement becoming known in the Indian...
Recently posted. 1K views . 16 min read
MS Dhoni took a sabbatical from cricket after India's 50-over World Cup campaign ended with the semi-final loss against New Zealand.
Recently posted. 1K views . 1 min read
Little did the world know that a man, who grew up idolising International athletes like Usain Bolt and Justin Gatlin would go on to make history himself. 27-year-ol...
Recently posted. 1K views . 2 min read
Recently posted . 2K views
Recently posted . 3K views
Recently posted . 4K views
Recently posted . 4K views
Former India wicket-keeper batsman Farokh Engineer slammed the Indian selection committee. He also went on to state that they only got tea for Virat Kohli’s...
Recently posted. 982 views . 1 min read
With four wins in six games, Sunrisers Hyderabad take on Rising Pune Supergiant in their seventh match of the 10th edition of Indian Premier League at Maharashtra C...
Recently posted. 1K views . 47 min read